System for maintaining the sustainability of business systems on the market of Internet promotion

Uporov V.A.1
1 Новосибирский Государственный Технический Университет

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Journal paper

Russian Journal of Entrepreneurship *
Volume 18, Number 11 (June 2017)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Uporov, V. A. (2017). System for maintaining the sustainability of business systems on the market of Internet promotion. Russian Journal of Entrepreneurship, 18(11), 1771-1776. https://doi.org/10.18334/rp.18.11.37850

Abstract:
The article assesses the expediency of use of the Internet promotion. We reveal the correlation between the customer acquisition channel and the opportunity for a sustainable development of an enterprise structure. We give recommendations on the amount of advertising budget and on the directions for its use for entrepreneurs on the market of mobile enclosures.

Keywords: sustainable development, internet promotion, market of mobile enclosures, advertising budget, customer acquisition channels

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