Issues of entrepreneurship in the fashion industry

Chenchik A.V.1
1 Российский экономический университет им. Г.В. Плеханова

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Journal paper

Russian Journal of Entrepreneurship *
Volume 18, Number 3 (February 2017)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Chenchik, A. V. (2017). Issues of entrepreneurship in the fashion industry. Russian Journal of Entrepreneurship, 18(3), 231-237. https://doi.org/10.18334/rp.18.3.37288

Abstract:
The article discusses the issues of entrepreneurship in the clothing and footwear fashion industry. The fashion industry is showing the stable growth on the global scale. Entrepreneurial approach to the role of designer does not only include creativity in developing new collections but also requires the skills of an effective business manager. The merger of creativity and value creation is a challenging task, especially for the fashion startups. The article presents the analysis of the designer clothes and footwear market in Russia and discusses the perspectives of the Russian fashion industry. The author outlines specific features of the fashion market in Russia and provides various recommendations for the nascent entrepreneurs.

Keywords: business incubator, entrepreneurship, startup, fashion industry, designer clothes, and footwear market

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  Modern trends in business development: creative and commercial components of the fashion industry (Люй Ямэн, Василенко Н.В.) Creative Economy. Num. 11 / 2019

   Innovative entrepreneurship at the sub-regional level of economic reindustrialization (Сумина Е.В., Бадюков А.А.) Creative Economy. Num. 9 / 2015

References:

Chenchik A.V. (2014). Brending molodyh rossiyskikh dizaynerov [Branding of young Russian fashion designers]. Human Capital and Professional Education. (2). 50-59. (in Russian).
Demina T.A. (2014). Industriya mody kak samostoyatelnyy sektor ekonomiki [Fashion industry as an independent sector of economy]. Servis v Rossii i za rubezhom. (9). 13-23. (in Russian).
Dzhekson T., Shou D. (2011). Industriya mody [Fashion industry] Moscow: Balans Biznes Buks. (in Russian).
Gofman A.B. (2010). Moda i lyudi. Novaya teoriya mody i modnogo povedeniya [The fashion and the people. A new theory of fashion and fashionable behavior] Moscow: KDU. (in Russian).
Saveleva N.Yu. (2004). Menedzhment i marketing v industrii mody [Management and marketing in fashion industry] Rostov-on-Don: Feniks. (in Russian).
Tangeyt M. (2007). Ot Armani do Zara: postroenie brenda v sfere mody [From Armani to Zara: building the brand in a fashion industry] Moscow: Alpina Pablisher. (in Russian).

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