Range services planning: problems and formation features

Nesterenko T.V.1, Guschina Yu.I.2, Ievleva N.V.2, Gavrilova O.A.2
1 Волжский политехнический институт
2 Волжский политехнический институт (филиал) Волгоградского государственного технического университета

 Download PDF | Downloads: 15

Journal paper

Russian Journal of Entrepreneurship *
Volume 18, Number 1 (January 2017)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Nesterenko, T. V., Guschina, Y. I., Ievleva, N. V., & Gavrilova, O. A. (2017). Range services planning: problems and formation features. Russian Journal of Entrepreneurship, 18(1), 11-21. https://doi.org/10.18334/rp.18.1.37177

Abstract:
The article analyses the current problems of formation and management of service portfolio. It also proves the necessity of using planning to improve the range management system concerned with the lack of its development in services organization. The authors offer and prove the effective method of service portfolio optimization which allows planning both quantitative and qualitative composition of product range. The method of range service optimization is universal for any market participant and allows using ABC analysis to identify and develop more profitable positions from the proposed range. Thesis and conclusions of the article can be used in the formation of a balanced service portfolio in various fields and areas of functioning of organizations which have a huge range of services, need to be implemented. The information of the article will be useful for practitioners involved in the formation of the optimum range of services. Results of the study could be useful in the research activities, as well as in the education during the implementation of basic and supplementary programs.

Keywords: range policy, range planning, quantitative index of range efficiency, qualitative indicators of range efficiency, range of services

Похожие статьи:

   The main trends in the development of own brands and assortment matrix under their aegis amidst socio-economic transformations in Russia (Белецкий М.Д.) Journal of Economics, Entrepreneurship and Law. Num. 6 / 2023

   Determinants of deterrence and the potential for the development of own brands and product range in anticipation of the reform of the Russian economy (Белецкий М.Д.) Journal of Economics, Entrepreneurship and Law. Num. 5 / 2022

References:

Bloschanenko Yu.V., Kozel I.V. (2015). Kharakteristika metodov analiza i planirovaniya assortimenta [Description of methods of analysis and range planning]. Ekonomika i sotsium. (2). 626-629. (in Russian).
Dyuzhenkova N.V., Ivliev A.A. (2015). Ispolzovanie AVS i XYZ analiza v protsesse upravleniya assortimentom proizvodstvennogo predpriyatiya [Application of ABC/XYZ analysis in the management of range of manufacturing enterprise ]. Vestnik nauchnyh konferentsiy. (1). 42-51. (in Russian).
Gerasimova G.N. (2011). Rynok dostupa internet v Rossii, struktura rynka, proniknovenie uslugi na rynok [Internet Access Market of Russia. Market Structure. Penetration of Service to Market]. Kreativnaya ekonomika. (12). 115-121. (in Russian).
Kuchkovskaya N.V., Nesterenko T.V., Gavrilova O.A. (2010). Osobennosti formirovaniya tovarnoy politiki v sovremennyh usloviyakh innovatsionnogo razvitiya [Features of formation of commodity policy in modern conditions of innovative development]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 10: Innovatsionnaya deyatelnost. (4). 27-30. (in Russian).
Merkulova Yu.V. (2014). O planirovanii osnovnyh pokazateley tovarnogo assortimenta [Planning of the main index product range]. Mezhdunarodnyy zhurnal prikladnyh i fundamentalnyh issledovaniy. (8). 117-122. (in Russian).
Nesterenko T.V., Ievleva N.V. (2013). Upravlenie konkurentosposobnostyu: neobkhodimost i osobennosti [Management of competitiveness: necessity and features]. Mezhdunarodnoe nauchnoe izdanie Sovremennye fundamentalnye i prikladnye issledovaniya. (4). 163-165. (in Russian).
Nesterenko T.V., Sokolova A.V. (2012). Tovarnyy portfel predpriyatiya: problemy i osobennosti formirovaniya [Enterprise product portfolio: problems and features of formation]. Mezhdunarodnoe nauchnoe izdanie Sovremennye fundamentalnye i prikladnye issledovaniya. (2). 151-153. (in Russian).
Plastinina V.G. (2015). Upravlenie assortimentom v roznichnoy torgovle na osnove metodiki AVS-analiza [Management of retail range on the base of ABC analysis]. Potentsial sovremennoy nauki. (4). 87-92. (in Russian).
Pokalyuk N.I. (2015). Upravlenie assortimentom produktsii na osnove AVS-XYZ analiza [Management of product range on the base of АВС-XYZ analysis]. Aktualnye napravleniya nauchnyh issledovaniy XXI veka: teoriya i praktika. 3 (7). 360-364. (in Russian).
Semirkhanova O.N., Petryakova S.Yu. (2014). Upravlenie assortimentom produktsii kak instrument povysheniya effektivnosti sovremennogo biznesa [Management of product range as a tool of modern business efficiency improvement ]. Ekonomika i predprinimatelstvo. (8). 813-816. (in Russian).
Sinitsina M.A. (2015). Assortiment. Planirovanie assortimenta v sovremennyh usloviyakh [Range. Range planning in modern conditions.]. Assortiment. Planirovanie assortimenta v sovremennyh usloviyakh. 120-128. (in Russian).
Sinyaev V.V. (2015). Obosnovanie ekonomicheskoy tselesoobraznosti vybora uslugi autsorsinga v sfere roznichnoy torgovli [Substantiation of economic feasibility of the choice of outsourcing services in the sphere of retail trade ]. Torgovo-ekonomicheskiy zhurnal. 2 (3). 197-212. (in Russian). doi: 10.18334/tezh.2.3.1933.
Yakubova E.V., Drizhd N.A. (2010). Sovremennye metody analiza i upravleniya assortimentom tovarov [Modern methods of analysis and management of range of goods]. Yakubova E.V., Drizhd N.A. (in Russian).

Смотрите также:

   Устойчивое развитие предприятия торговли на рынке строительных товаров, стратегический аспект (Саркисян Л.Г., Бондаревский-Колотий В.А.) Num. 3 / 2015

   Problems of Business Innovative Activity Development in Azerbaijan (Эминов Н.О.) Creative Economy. Num. 5 / 2012

  Falsification of retail services (Николаева М.А., Калугина С.А.) Num. 3 / 2017

   Ways of Enhancing the Effectiveness and Strengthening the Market Position of Specialized Shops (Николаева Т.И., Урясьева Т.И.) Num. 3 / 2016

   The process of safety planning in the production of cheese with berry filling (Динер Ю.А., Юрк Н.А.) Food Policy and Security. Num. 1 / 2024

Страница обновлена: 15.03.2025 в 18:09:10