Consumer loyalty and retail service quality in supermarkets

Loktev E.M.1, Sarkisyan L.G.1
1 Донецкий национальный университет экономики и торговли им. М. Туган-Барановского

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Journal paper

*
Volume 3, Number 4 (October-December 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Loktev, E. M., & Sarkisyan, L. G. (2016). Consumer loyalty and retail service quality in supermarkets. , 3(4), 299-307. https://doi.org/10.18334/tezh.3.4.37083

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=29005612
Cited: 3 by 05.09.2022

Abstract:
The article examines the basic elements of retail service quality and customer loyalty in supermarkets of Donetsk. We also figured out the level of retail service indicators in the retail network of the region.

Keywords: marketing research, monitoring, customer loyalty, supermarket, shopping network, stability of range of goods, staff qualifications, retail service quality

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References:

Azaryan E.M., Loktev E.M., Sarkisyan L.G. (2013). Sovremennye tendentsii razvitiya roznichnoy torgovoy seti [Current trends in the retail trade network] Donetsk. (in Russian).
Parasuraman, Tsaytali, Berri (1985). Kontseptualnaya model otsenki kachestva servisa v buduschikh issledovaniyakh [A Conceptual Model of Service Quality and Its Implications for Future Research]. Marketing. (49). 41-50. (in Russian).
Rozmari V., Mokhammed R. (2005). Osnovy upravleniya roznichnoy torgovley [Retail management basics ] Moscow. (in Russian).
Shubin A.A., Sadekov A.A., Azaryan E.M., Loktev E.M., Sarkisyan L.G. (2005). Sovershenstvovanie biznes protsessov v roznichnom torgovom predpriyatii [Improving business processes in retail outlets] Donetsk : 0. (in Russian).

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