Innovative approach to research of quality within the system of paid services on the market of medical services

Yury V. Gunyakov¹, Maria F. Vorotyntseva¹
¹ Торгово-экономический институт Сибирского федерального университета, г. Красноярск

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Journal paper

Russian Journal of Entrepreneurship *
Volume 17, Number 11 (June 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Gunyakov, Y. V., & Vorotyntseva, M. F. (2016). Innovative approach to research of quality within the system of paid services on the market of medical services. Russian Journal of Entrepreneurship, 17(11), 1343–1350. https://doi.org/10.18334/rp.17.11.35338

Abstract:
The article reviews approaches to research of the service quality under conditions of private clinics in different market segments and it represents the authors' own methodology for quality assessment. The innovative approach will be interesting to study by practical businesspeople and marketing experts.

Keywords: quality, functional model, market, medical service, commercial activity, service sale, service system

JEL-classification: C13, O30, L84, I11

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Подробнее об авторах:

Гуняков Юрий Владимирович
доктор экономических наук, профессор кафедры торгового дела и маркетинга
Торгово-экономический институт Сибирского федерального университета, г. Красноярск

Воротынцева Мария Фёдоровна
аспирант кафедры торгового дела и маркетинга
Торгово-экономический институт Сибирского федерального университета, г. Красноярск

Вернуться к началу

Citation:

APA
Gunyakov, Y. V., & Vorotyntseva, M. F. (2016). Innovative approach to research of quality within the system of paid services on the market of medical services. Russian Journal of Entrepreneurship, 17(11), 1343–1350. https://doi.org/10.18334/rp.17.11.35338

AMA/Vancouver
Gunyakov YV, Vorotyntseva MF. Innovative approach to research of quality within the system of paid services on the market of medical services. Russian Journal of Entrepreneurship. 2016; 17(11):1343–1350. https://doi.org/10.18334/rp.17.11.35338

MDPI and ACS Style
Gunyakov, Y.V.; Vorotyntseva, M.F. Innovative approach to research of quality within the system of paid services on the market of medical services. Russian Journal of Entrepreneurship 2016, 17, 1343–1350. https://doi.org/10.18334/rp.17.11.35338

Chicago/Turabian Style
Gunyakov, Yury V.; Vorotyntseva, Maria F. 2016 "Innovative approach to research of quality within the system of paid services on the market of medical services" Russian Journal of Entrepreneurship 17, no. 11:1343–1350. https://doi.org/10.18334/rp.17.11.35338

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