Heuristic methods of supply planning through marketplaces
Larin O.N.1,2, Sergeev S.A.3,4
1 Российский экономический университет им. Г. В. Плеханова
2 Российский университет транспорта
3 Российский экономический университет им. Г.В. Плеханова
4 Финансовый университет при Правительстве РФ
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Journal paper
Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 15, Number 2 (February 2025)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=80480014
Abstract:
The development of e-commerce has a significant impact on the conditions for selling products in local and global markets. Russian manufacturers and distributors of various products use marketplaces to expand their geography and sales volume. For many small and medium-sized companies, online platforms are the main channel for selling products. However, the development of their business is hindered by the high cost of marketplace services. The objective of the research was to develop evidence-based solutions for planning marketplace deliveries that ensure an optimal relationship between sales revenue and logistics costs.
To ensure consistency of interrelated parameters of logistics processes performed in different parts of supply chains (transportation of goods from a supplier to a marketplace warehouse, processing and storage of goods in a warehouse, and delivery of goods from a warehouse to delivery points to customers), the appropriateness of integrated supply planning methods is substantiated.
A mathematical model has been developed in order to balance the planning parameters of logistics processes on the basis of forecast demand indicators. The optimal solution can be obtained using well-known combinatorial optimization algorithms.
Keywords: supply planning, supply chain, sales, distribution, inventory management, machine learning, demand forecasting, marketplace
JEL-classification: C 53, C65, L80, L81
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