A conceptual model for improving the short-term profitability of a manufacturing company's operations
Nikitin M.A.1
1 Ростовский государственный экономический университет (РИНХ)
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Journal paper
Economics and society: contemporary models of development (РИНЦ)
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Volume 14, Number 1 (January-March 2024)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=68621660
Abstract:
The article discusses approaches to improving the short-term profitability of manufacturing companies.
The approaches for increasing profitability are based on the results of an expert survey. The research methodology is based on a conceptual model of increasing the short-term profitability. The algorithms of the two projects for transforming product sales and promotion, as well as the tools of information and methodological support for the practical implementation of the preparatory stages of both projects, were formed on the basis of various types of analysis, including contextual, logical, and structural analyses.
Based on the results of the expert survey, approaches to increase the profitability of the manufacturing company were developed; and a matrix of their differentiated use was proposed. On the basis of the proposed matrix, a conceptual model for increasing the level of the company\'s short-term profitability was developed.
The algorithms of two projects aimed at transforming the sales organization and product promotion were developed, as were the sequences of actions at the preparatory stages of each of the two projects and the schemes of their information and methodological support.
The author's proposals will enable manufacturing company management to significantly enhance the economic efficiency of their operations in the short term.
The scientific significance of the study lies in the proposal of the concept of increasing the short-term profitability of the manufacturing company.
Keywords: short term profitability, conceptual model, push and pull marketing, differentiated approach, project implementation algorithm, project efficiency
JEL-classification: G30, L19, M41
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