Trends in the development of the trade industry during the digital transformation of the economy
Beloumtseva A.A.1, Bubnovskaya T.V.1
1 Владивостокский государственный университет
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Journal paper
Creative Economy (РИНЦ, ВАК)
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Volume 18, Number 6 (June 2024)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=67912436
Abstract:
The article identifies the main trends in the development of the retail industry in Russia in the context of the digital transformation of the economy and society, identifies the factors of digitalization in the industry, and defines models of conducting retail trade. The state of e-commerce in Russia is analyzed. The business models of e-commerce are identified and described. The share of domestic and foreign markets, including in the regions, is determined. The leaders of the e-commerce market and the best-selling categories of goods are identified.
The key technologies of digital transformation of the industry and the scope of their application are described. The authors have identified the main barriers to the introduction of digital technology in the industry, which can be overcome in the joint work of the state and business. This article can be useful for students in the educational process, for researchers in the study of problems of digital technology introduction in the trade industry.
Keywords: trade industry, digital technology, e-commerce
JEL-classification: O31, O32, O33
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