The influence of the digitalization trends on HoReCa industry

Batsyna Ya.V.1, Mordovchenkov N.V.1
1 Институт пищевых технологий и дизайна – филиал Нижегородского государственного инженерно-экономического университета, Russia

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Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 14, Number 4 (April 2020)

Citation:

Batsyna, Y. V., & Mordovchenkov, N. V. (2020). The influence of the digitalization trends on HoReCa industry. Creative Economy, 14(4), 497-508. https://doi.org/10.18334/ce.14.4.100867

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42843240
Cited: 5 by 07.12.2023

Abstract:
The article reviews key trends in the development of digital technologies and analyzes their potential impact on HORECA industries. Five key trends are identified. Agent interfaces allow to reduce communication costs and provide new customer experience. Blockchain increases the quality and transparency of logistics and supply chains. Face recognition and other biometric tools extend the possibilities of payment and access to services. Internet of things and smart cities will change the whole business environment. Social robots and other cyberphysical systems can automatize the basic working operations in hotels and restaurants. Both the opportunities for the Russian HORECA companies and possible barriers and side effects are analyzed. It is concluded that to gain advantage from new digital technologies, companies have to shift from digitization of separate tasks to a digital transformation of business as a whole.

Keywords: digital technologies; digitalization; IT; hospitality industry; HORECA

JEL-classification: L86, O31, O33, Z39, L83

Похожие статьи:

   Innovative ecosystem of the hospitality and tourism industry amidst digitalization (Ашинова М.К., Пригода Л.В. и др.) Creative Economy. Num. 10 / 2023

   Hospitality and tourism digital transformation trends in modern conditions (Хамирзова С.К., Кумпилова А.Р. и др.) Russian Journal of Innovation Economics. Num. 4 / 2023

References:

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Miloradov K.A. (2015). Informatsionno-kommunikatsionnye tekhnologii v industrii gostepriimstva [Information and communication technologies in HoReCa industry] (in Russian).

Newman D. Top 10 digital transformation trends for 2020 / Forbes. – 14.07.2019. Retrieved from https://www.forbes.com/sites/danielnewman/2019/07/14/top-10-digital-transformation-trends-for-2020

Perboli G., Musso S., Rosano M. (2018). Blockchain in logistics and supply chain: a lean approach for designing real-world use cases IEEE Access. (6). 62018-62028.

Resnick C. Key technology trends for 2020 / GE Digital. Retrieved from https://www.ge.com/digital/blog/key-technology-trends-2020

Sakpal M. 5 Digital technology trends for 2020 / Gartner. – 21.11.2019. Retrieved from https://www.gartner.com/smarterwithgartner/5-digital-technology-trends-for-2020

Voronova O.V., Khareva V.A. (2019). Osnovnye tendentsii v primenenii sovremennyh tekhnologiy na predpriyatiyakh industrii gostepriimstva v usloviyakh tsifrovizatsii ekonomiki [Trends in development of technologies at hospitality business in the conditions of economy digitalization]. The scientific bulletin of the Southern Institute of Management. (4). 98-102. (in Russian).

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