Current issues in online promotion of medical services
Dmitrieva N.V.1
, Gabinskaya O.S.1
1 Кемеровский институт (филиал) федерального государственного бюджетного образовательного учреждения «Российский экономический университет имени Г.В. Плеханова»
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Journal paper
Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 10, Number 3 (March 2020)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42754516
Cited: 6 by 30.01.2024
Abstract:
The authors highlighted the main directions of online promotion of goods and services. The specific features of health services that impact on their promotion are described. The websites of medical organizations are analyzed for the presence of the content of mandatory types of information. The main directions of promoting medical services on the Internet are identified; and ways to improve their effectiveness are suggested.
Keywords: market of medical services, promotion, Internet, social networks
JEL-classification: I11, I19, L86
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