The problem of stability in the market of machine-building enterprises in modern economy

Putyatina L.M.¹, Arseneva N. V.¹
¹ Московский авиационный институт (национальный исследовательский университет), Russia

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Journal paper

Journal of Economics, Entrepreneurship and Law ^{(РИНЦ, ВАК)}
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Volume 10, Number 3 (March 2020)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42754507
Cited: 8 by 07.12.2023

Abstract:
The development of the industry market implies increased competition between manufacturers for market share, participation in promising industry projects, government and other orders. The ability to participate in competitive competition and win is possible for enterprises that have the mobility of their production capacity and the ability to optimally use the development of market conditions in the interests of their development. The article offers a method for assessing the market stability of machine-building enterprises. The analysis of the most important levels of market stability of enterprises and their features in the industry environment is carried out. A method of expert quantitative assessment of the level of market stability of enterprises, as well as a system of indicators for conducting research, is proposed. The average values of indicators for the industry or indicators of the industry leader can be used as a base for comparison. The used method of expert assessment of the company's market stability allows to quantify its achieved level, its changes in dynamics, as well as identify vulnerabilities in positioning in industry competition and the most vulnerable places to strengthen its position. The theoretical significance of the research consists in a comprehensive approach to assessing the market stability of machine-building enterprises at the accepted levels, the ability to quantify the dynamics of market stability and compare enterprises in the same industry with each other, which determines their competitive advantage and level of competitiveness. The practical significance of the research is determined by the simplicity of obtaining results and the objectivity of conclusions based on quantitative assessment.

Keywords: market stability of the enterprise, competitiveness of the product range, share of the industry market, level of cooperation, stock prices coefficient

JEL-classification: M11, M21, L53

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