Insurance transformation: innovative products and technologies

Aksyutina S.V.¹
¹ Вологодский государственный университет, Russia

Download PDF | Downloads: 41 | Citations: 18

Journal paper

Journal of Economics, Entrepreneurship and Law ^{(РИНЦ, ВАК)}
опубликовать статью | оформить подписку

Volume 10, Number 2 (February 2020)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42460717
Cited: 18 by 30.01.2024

Abstract:
This article examines the directions of innovative activity of Russian insurance companies in providing insurance products and applying new technologies in the conditions of digitalization of the economy. The definitions of an insurance product and an insurance service are generalized to clarify the definition of an insurance product in the context of a client-oriented model of the insurance business. The classification of new insurance products by the degree of innovation was reviewed and supplemented, which allowed us to identify opportunities for increasing the introduction of innovations in three areas such as new products, new technologies, and new sales channels. The prospects for digitalization of insurance are shown; and the reasons for its slowdown in Russian practice are noted. Attention is focused on the possibility of simultaneous development of digital technologies and traditional approaches to insurance due to territorial disparities and the commitment of policyholders to the established standard insurance procedure with further reorientation of customers to the use of digital technologies. It is necessary to improve the insurance culture of insurance products consumers and their competence in making financial decisions to increase the effectiveness of innovations in insurance.

Keywords: insurance product, insurance service, innovations in insurance, digital insurance, insurance culture

JEL-classification: G32, O31, O32, O33

References:

Balesteros E.D. (2012). Metodologicheskie aspekty analiza produktov i uslug v finansovoy sfere (na primere bankovskikh i strakhovyh produktov i uslug) [Various methodological aspects in the analysis of the banking and insurance products and services]. Banking services. (6). 30-36. (in Russian).

Boldyrev B.M. (2017). Telemeditsina v strakhovanii [Telemedicine in insurance]. Strakhovoe delo. (6). 35–45. (in Russian).

Cyber: getting to grisp with a complex risk. Sigma, Swiss Re Institute. Retrieved January 24, 2020, from http://media.swissre.com/documents/sigma1_2017_en.pdf

Efimov O.N. (2011). O bazovyh ponyatiyakh strakhovaniya [About the basic concepts of insurance] (in Russian).

Fomichev A.A. (2015). Strakhovye uslugi v sisteme finansovyh uslug [Insurance services in the system of financial services]. Modern problems of science and education. (1-1). 664. (in Russian).

Galaguza R.V. (2012). Integratsiya otechestvennogo pravovogo regulirovaniya strakhovaniya i strakhovoy deyatelnosti v mirovoy strakhovoy rynok [Integration of the domestic legal regulation of insurance and insurance business in the global insurance market]. Strakhovoe delo. (10-11). 38-41. (in Russian).

Gomellya V.B., Mironkina Yu.N., Tulenty D.S. (2013). Chto prodaet strakhovshchik i pokupaet strakhovatel? [What does the insurer sell and the policyholder buy?]. Strakhovoe delo. (1). 30–36. (in Russian).

Gomellya V.B., Tulenty D.S. (2000). Strakhovoy marketing: aktualnye voprosy metodologii, teorii i praktiki [Insurance marketing: topical issues of methodology, theory and practice] (in Russian).

Kozlov A.V. (2010). Kachestvo strakhovogo produkta [The quality of the insurance product]. Current problems of the humanities and natural sciences. (9). 110-115. (in Russian).

Kozlova O.N., Kotova O.N., Pavlovskaya E.V. (2017). Ispolzovanie novyh kanalov sbyta dlya povysheniya effektivnosti raboty strakhovyh kompaniy [The use of new distribution channels to increase the efficiency of insurance companies]. Science Journal of Volgograd State University. GLOBAL ECONOMIC SYSTEM. (2). 108–116. (in Russian).

Makhdieva Yu.M., Makhdiev M. G. (2013). K voprosu o sushchnosti i osobennostyakh strakhovoy uslugi kak tovara [To the question about the nature and characteristics of insurance services as the goods]. Issues of economic structuring (voprosy strukturizatsii ekonomiki). (2). 114-116. (in Russian).

Sadykova L.M., Korobeynikova E.V. (2014). Kriterii klassifikatsii strakhovyh produktov [The classification criteria of insurance products]. Vestnik OGU. (8). 170. (in Russian).

Savvina N.E. (2014). Innovatsii v rossiyskom strakhovanii: moda ili neobkhodimost? [Russian innovation business: innovation is a buzzword or a competitive necessity?]. Bulletin of the Financial University. (6). 74-83. (in Russian).

Shinkarenko I.E. (2009). Razrabotka strakhovyh produktov [Development of insurance products]. Organizatsiya prodazh strakhovyh produktov. (4). (in Russian).

Staton J. GfK Consumer Trend. The Super Connected Consumers revealed. Retrieved January 25, 2020, from www.gfk.com/uk/documents/thought-pieces/the_super_connected_consumer_joseph_staton.pdf

Top 5 Digital Transformation Trends in Insurance. Retrieved January 21, 2020, from https://www.forbes.com/sites/danielnewman/2017/09/05/top-5-digital-transformation-trends-in-insurance/#21413a1230ba

Tsyganov A.A., Bryzgalov D.V. (2018). Tsifrovizatsiya strakhovogo rynka: zadachi, problemy i perspektivy [Digitalization of the Insurance Market: Tasks, Problems and Prospects]. Economy. Taxes. Law. (2). 111-120. (in Russian).

Ulyanova Yu.S. (2017). Klassifikatsiya kontseptsiy strakhovogo produkta [Klassifikatsiya kontseptsiy strakhovogo produkta]. Alley of Science. (11). 208-211. (in Russian).

Vasilchikova A.V., Klishina Yu.E. (2018). Sozdanie strakhovogo produkta [The creation of an insurance product]. Nauka cherez prizmu vremeni. (1). 52-53. (in Russian).

Yakushin A.B. (2016). Strakhovaya telematika i ee rol v razvitii rynka dobrovolnogo strakhovaniya Rossiyskoy Federatsii [Insurance telematics and its role in the development of voluntary insurance in the Russian Federation]. Strakhovoe delo. (5). 25–29. (in Russian).

Zubets A.N., Lebedeva A.D. (2013). Innovatsii na rossiyskom strakhovom rynke [Innovation in the Russian insurance market]. Finance. (6). 55-58. (in Russian).

Страница обновлена: 02.05.2025 в 20:54:32

Подробнее об авторе: