ISSN: 1994‑6937 (print), 2409‑4420 (online)

Russian Journal of Entrepreneurship

Abstracted in RSCI, Ulrich's. Published since 2000 by The Russian Presidental Academy of National Economy and Public Administration (Moscow, Russia).

Внимание! Выпуск журнала прекращен с 2019 года. Ранее этот журнал выпускался в Издательстве «Креативная экономика». Архив журнала размещен на нашем сайте исключительно в ознакомительных целях.

Vol. 15, Number 22 ( 2014)

Issue contents

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Aleksandr Karasev

  New conception of “macrosegmentation” for consumer markets*

4-15

Svetlana Karpova, Boris Kasaev, Dmitriy Klimov

  Modern marketing tools for defining the effectivity of spatial transformation*

16-27

Vasiliy Komarov

  Characteristics of innovative activity of trade companies (year 2014)*

28-35

Olyga Romanenkova

  Innovation as the moving power of the development of the corporative trade networks on the Russian market*

36-43

Inga Sinyaeva

  Model of marketing organization of innovation project in the sphere of entrepreneurship*

44-52

Irina Zakharenko

  Methodology of product positioning on high-tech markets*

53-64

Irina Zakharenko

  The analysis of the innovative clusters types*

65-76

Viktoriya Berlay

  Increasing the investment appeal of the dairy farms in Russia*

77-88

Rita Stytsyuk, Olyga Artemyeva, Ilyya Rozhkov

  Development of business incubators and transfer of technologies as elements of innovative strategy of a university* (статья ретрагирована 26.02.2018)

90-95

Svetlana Azarova

  Increasing competencies of bachelors in economics with the regard to the requirements of the labor market*

96-104

Evgeniya Kuzymina

  Creation of the united information center of universities cooperation with the participants of the labor market*

105-111

Olyga Kolesnikova, Nadezhda Rebrikova

  Viral marketing as a tool to promote women’s clothing store*

112-121

Denis Zhilytsov

  Competitive analysis of the runet market*

122-128

Vasiliy Sinyaev

  Outsoursing of marketing in the area of construction enterprise*

129-137

Larisa Titova, Andrey Kolosov

  Management of client’s motivations in the retail trade*

138-145

Veronika Panyukova

  Management of relations between suppliers and trade companies: the socio-economic dimension*

146-157

Nadezhda Kozlova

  Main components and evaluation criteria of a modern company’s business reputation*

158-167

Svetlana Shaipova

  An innovative method of determining the value of the business reputation of a company*

168-182

Rita Stytsyuk

  Methodological approaches for improving the competitiveness of Russian companies on the national and global markets*

183-191

Olyga Avelicheva

The peculiarities of regulating the market of mutual investment funds in Russia after the year 2013*

192-196

Aslan Bratov

  The nature and specifics of the investment activity of banks in Russia*

197-205

Veronika Panyukova, Azamat Ashba

  Research of the development directions of the bank marketing in Russia and abroad*

206-211

Lyubovy Khomyakova

  Regulation of the use of electronic money in the countries of the Customs Union and the Common Economic Space*

212-219

Vladimir Skulyskiy

 Consumers’ behavior on the market of financial services*

220-224

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