Brand-oriented university - a way to success in the education services market
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Journal paper
Creative Economy (РИНЦ, ВАК)
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№ 01 / January, 2014
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=21153487
Abstract:
The study is relevant due the necessity for clarification and detailed consideration of the role of brand management in the sphere of educational services. Modern Russian universities need to create brands that give them a competitive advantage in the market of educational services, which is extremely important in the conditions of Russia's entry into the WTO.
Keywords: marketing, strategy, innovations, brand, knowledge economy, educational services market, internet-technologies, information and communication environment, competitiveness of aUniversity
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