Ways of activating of a creative potential of the project team using heuristic methods

 Download PDF | Downloads: 24 | Citations: 12

Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
опубликовать статью | оформить подписку

№ 01 / January, 2014

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=21153475
Cited: 12 by 07.12.2023

Abstract:
In modern society the commercial organizations have to react to any market changes and seek effective solutions timely due to rapid development rates. Creativity and creative approaches in these situations can help in solving many uncommon issues. An example is the adaptation of a number of heuristic methods, which activate the creative potential of the staff for solution of the problems related, for instance, to the development of an advertising campaign for a cosmetic innovative product.

Keywords: innovation, creative economy, marketing, creativity, communication, advertising, heuristic methods

Страница обновлена: 02.05.2025 в 14:11:55