Features of implementation of e-commerce elements by traditional retail trade networks

Salikhova R.R.1
1 Казанский государственный энергетический университет, Russia

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Journal paper

Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 9, Number 4 (October-December 2019)

Citation:

Salikhova, R. R. (2019). Features of implementation of e-commerce elements by traditional retail trade networks. Journal of Economics, Entrepreneurship and Law, 9(4), 685-692. https://doi.org/10.18334/epp.9.4.41376

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42471370
Cited: 20 by 07.12.2023

Abstract:
In economically developed countries, the share of electronic commerce in the structure of trade turnover is quite large. In Russia, e-commerce accounts for no more than 7-10% of trade turnover. However, this form of trading is promising enough; and traditional retailers are gradually introducing elements of e-commerce into trading to build competitive advantage. The article substantiates the need to introduce innovative resources into the activities of traditional retail trade facilities, which are the elements of electronic commerce. The theoretical provisions presented in the article can be used by trade organizations, both traditional and electronic.

Keywords: e-commerce, retail trading network, trade trends, trade and technological processes

JEL-classification: O31, O33, L81

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Rassolov I.M. (2014). Aktualnye problemy organizatsii i upravleniya elektronnoy torgovley i elektronnymi platezhami v sfere novogo rossiyskogo zakonodatelstva [Topical issues of organization and management of e-commerce and e-payments in the light of the new Russian legislation]. Current problems of Russian law. (12(49)). 2776-2781. (in Russian).
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