Modeling the process of the company's digital transformation

Garifullin B.M.1, Zyabrikov V.V.2
1 ООО «ПрайсвотерхаусКуперс Консультирование», Russia
2 Санкт-Петербургский государственный университет, Russia

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Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 13, Number 10 (October 2019)

Citation:

Garifullin, B. M., & Zyabrikov, V. V. (2019). Modeling the process of the company's digital transformation. Creative Economy, 13(10), 1957-1972. https://doi.org/10.18334/ce.13.10.41187

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=41311090
Cited: 4 by 07.12.2023

Abstract:
The article discusses the periodization of the evolution of business models of the company, which took place in parallel in time with the evolution of ideas about the internal environment of the company, shows the prospects for their joint use. It is shown that the scheme, such as canvas of Osterwalder-Pinier business model, which is widespread in business, adequately describes the sequence of stages of digital transformation of a firm. The authors emphasize the importance of describing not only the factors and processes of the internal environment of the firm, but also the need for their harmonious interface with the external environment of the firm, which is the source of digital innovations in the context of PEST-coordinates.

Keywords: strategic management, business model, digital business transformation

JEL-classification: F61, M20, M21, M15

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