Capacity assessment and development prospects of B2C meat and meat products market in Russia
Ramazanov I.A.1
, Kalugina S.A.1, Mayorova E.A.1
1 Российский экономический университет им. Г.В. Плеханова
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Journal paper
Russian Journal of Entrepreneurship *
Volume 19, Number 11 (November 2018)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
The authors assess the capacity of the Russian B2C market of certain types of meat and main products of their processing in the context of changes occurring in the traditions of consumption of Russians. The increase of competition in the beef market between foreign market participants, the increase in consumption and the expansion of the share of lamb in the consumer market is predicted. Reduction of consumption and narrowing of pork market capacity in favor of beef and mutton is proved. The reduction of the consumption of sausages and offal is predicted because of the changes in consumer behavior. The supply of poultry meat from domestic sources reaches its limit.
Keywords: market capacity, meat market, market forecasting, B2C market
JEL-classification: M31, M21, L66
References:
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Skrypnyk A.V., Rodyna M.A., Volovodenko L.V. (2014). Prospects of achieving the world standards of meat consumption in Ukraine Проблемы экономики (Харьков). (1). 95-102.
Vasilchenko M.Ya. (2015). Regionalnye faktory importozamescheniya na rossiyskom rynka myasa [Regional factors of import substitution in the Russian meat market]. Journal of agricultural science. (6). 75-79. (in Russian).
Yushin S. (2013). Rossiya v mirovom proizvodstve i torgovle myasom [Russia in world meat production and trade]. Myasnaya sfera. (2(93)). 28-32. (in Russian).
Barsukova S.Yu. (2010). «Ekonomicheskiy patriotizm» na prodovolstvennyh rynkakh: importozameschenie i realizatsiya eksportnogo potentsiala (na primere myasnogo rynka, rynka zerna i rynka sokov) ["Economic patriotism" at food markets: import-substitution and realization of export potential (taking the example of meat, juice and grain markets)]. Journal of Institutional Studies. 2 (2). 118-134. (in Russian).
Ilyin M.S., Kalinina L.A. (2012). Tendentsii razvitiya mirovogo rynka i rossiyskogo rynka myasa ptitsy i produktov ee pererabotki [Trends of development of world market and Russian market of poultry meat and products of its processing]. Aktualnye voprosy agrarnoy nauki. (3). 37-45. (in Russian).
Kolotova N.A. (2015). Analiz sovremennogo sostoyaniya rossiyskogo rynka myasa [The analysis of the current state of the russian market of meat]. Natsionalnaya Assotsiatsiya Uchenyh. (2-1(7)). 102-106. (in Russian).
Krivoshlykov V.S., Stepkina I.I., Gugalo V.P. (2012). Analiz funktsionirovaniya i razvitiya mirovogo rynka (na primere myasa) [Analysis of the functioning and development of the world market (on the example of meat)]. Vestnik Kurskoy gosudarstvennoy selskokhozyaystvennoy akademii. (8). 26-29. (in Russian).
Maslyukova E.A., Yutkina O.V., Proskurina Z.B. (2013). Monitoring sovremennyh tendentsiy proizvodstva i potrebleniya myasa [Monitoring of the modern world trends production and consumption of meat]. Journal of Economy and Entrepreneurship. (12-2(41)). 751-758. (in Russian).
Matveev D.M., Matushevich O.V. (2015). Tendentsii razvitiya mirovogo rynka govyadiny [The development trends of the world beef market]. Bulletin of Altai State Agricultural University. (9(131)). 161-165. (in Russian).
Minakov I.A. (2016). Prodovolstvennaya bezopasnost i rol tambovskoy oblasti v ee formirovanii [Food security and the role of the tambov region in its formation]. Vestnik Michurinskogo gosudarstvennogo agrarnogo universiteta. (2). 98-104. (in Russian).
Panaedova G.I., Magomedov A-N.D., Voroshilova I.V. (2010). Rossiyskiy rynok myasa i problemy obespecheniya prodovolstvennoy bezopasnosti strany [Russian meat market and problems of food security of the country]. National interests: priorities and security. 6 (8(65)). 18-27. (in Russian).
Pastushkova E.V., Chugunova O.V. (2017). Importozameschenie i ego rol v obespechenii prodovolstvennoy bezopasnosti i razvitii APK regiona [Import substitution and its role in food security and agricultural development in the region]. Proceedings of the Voronezh State University of Engineering Technologies. 79 (3). 277-285. (in Russian). doi: 10.20914/2310-1202-2017-3-277-285.
Patrakeeva O.Yu., Nozhkina N.A. (2016). Tendentsii i potentsial razvitiya APK yuzhnyh regionov Rossii [The trends and potential of the development of the agroindustrial complex in the southern regions of Russia]. Economics: Yesterday, Today and Tomorrow. 6 (11В). 267-277. (in Russian).
Puzakov A.V. (2014). Rynok myasa i myasoproduktov v Rossii: sostoyanie i perspektivy razvitiya [Meat and meat products market in russia: current state and development prospects]. Statistics and Economics. (6-2). 446-452. (in Russian).
Puzakov A.V. (2014). Rynok myasa i myasoproduktov v Rossii: sostoyanie i perspektivy razvitiya [Meat and meat products market in russia: current state and development prospects]. Statistics and Economics. (6-2). 446-452. (in Russian).
Radzhabov R.G., Ivanova N.V. (2017). Importozameschenie v agrarnom sektore Rossii [Import substitution in the agricultural sector of russia]. Vestnik Donskogo gosudarstvennogo agrarnogo universiteta. (2-1(24)). 85-90. (in Russian).
Ramazanov I.A., Paramonova T.N., Sidorov P.A. (2017). Prognozirovanie emkosti i struktury B2C-rynka sakhara i konditerskikh izdeliy v kontekste peremen v povedenii potrebiteley [The influence of changes in consumer behaviour on forecasting of the capacity and structure of the sugar and confectionery b2c-market]. Economics and management: problems, solutions (Ekonomika i upravleniye: problemy, resheniya nauchno-prakticheskiy zhurnal). 2 (4). 89-99. (in Russian).
Semykin V.A., Soloveva T.N., Safronov V.V., Terekhov V.P. (2015). Diversifikatsiya agropromyshlennogo proizvodstva kak effektivnyy instrument formirovaniya potentsiala importozamescheniya agroprodovolstvennoy produktsii [Diversification of agro-industrial production as an effective tool for building the potential of import substitution of agro-food products]. Vestnik Kurskoy gosudarstvennoy selskokhozyaystvennoy akademii. (9). 2-8. (in Russian).
Shevkunova E.S. (2014). Metodicheskie podkhody k otsenke urovnya obespecheniya prodovolstvennoy bezopasnosti Rossiyskikh regionov [Approaches to the assessment of food security level of russian regions]. Nauchnyy zhurnal Rossiyskogo NII problem melioratsii. (4(16)). 261-278. (in Russian).
Skrypnyk A.V., Rodyna M.A., Volovodenko L.V. (2014). Prospects of achieving the world standards of meat consumption in Ukraine Проблемы экономики (Харьков). (1). 95-102.
Vasilchenko M.Ya. (2015). Regionalnye faktory importozamescheniya na rossiyskom rynka myasa [Regional factors of import substitution in the Russian meat market]. Journal of agricultural science. (6). 75-79. (in Russian).
Yushin S. (2013). Rossiya v mirovom proizvodstve i torgovle myasom [Russia in world meat production and trade]. Myasnaya sfera. (2(93)). 28-32. (in Russian).
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