Research of marketing price policy in the market of exhibition services of the Republic of Crimea
Ulanovskaya O.N.1
1 Институт экономики и управления (структурное подразделение) федерального государственного автономного образовательного учреждения высшего образования «Крымский федеральный университет имени В.И. Вернадского»
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Journal paper
Russian Journal of Entrepreneurship *
Volume 19, Number 9 (September 2018)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
The article presents the results of two studies aimed at studying the marketing pricing policy of the exhibition branch of the Republic of Crimea. The author analyzed the data obtained with the help of personal interviews with the organizers and exhibitors of the exhibition events of the Republic of Crimea, the optimal price of a standardly equipped net exhibit space was proposed. This article can be useful to all representatives of the exhibition industry, as well as marketers, to form an effective marketing pricing policy.
Keywords: exhibition events, exhibitors, organizers of the exhibition, exhibition activity, exhibition branch, marketing pricing policy
JEL-classification: M31, M37, M30, M39
References:
Ulanovskaya O.N. (2017). Marketingovye aspekty vystavochnoy deyatelnosti [Marketing aspects of exhibition activities]. RISK: Resources, information, supply, competition. (2). 71-75. (in Russian).
Ulanovskaya O.N. (2017). Osobennosti marketingovogo tsenoobrazovaniya v sfere vystavochnoy deyatelnosti [Features of marketing pricing in the field of exhibition activities]. RISK: Resources, information, supply, competition. (3). 207-214. (in Russian).
Ulanovskaya O.N. (2018). Sovremennoe sostoyanie vystavochnoy otrasli v Rossiyskoy Federatsii: problemy i puti ikh resheniya [Current state of the exhibition industry in the Russian Federation: problems and solutions]. Russian Journal of Entrepreneurship. 19 (8). (in Russian). doi: 10.18334/rp.19.8.39282.
Ulanovskaya O.N., Kondrateva A.S. (2015). Sovremennoe sostoyanie i perspektivy razvitiya vystavochnoy deyatelnosti v Rossiyskoy Federatsii [Current state and prospects of development of exhibition activities in the Russian Federation] Actual problems and prospects of economic development. 132-134. (in Russian).
Ulanovskaya O.N., Osovtsev V.A. (2017). Metodicheskie aspekty marketingovoy tsenovoy politiki v sfere vystavochnoy deyatelnosti [Methodical aspects of marketing pricing policy in the sphere of exhibition activity]. RISK: Resources, information, supply, competition. (1). 49-53. (in Russian).
Ulanovskaya O.N., Osovtsev V.A. (2017). Opredelenie tseny vystavochnoy ploschadi v zavisimosti ot kachestva ekspomeropriyatiy [Determination of the Exhibition Area Price Depending on the Quality of the Exhibition]. Practical Marketing. (10(248)). 30-39. (in Russian).
Крым – Юг РоссииОфициальный сайт «Крым – Юг России». (in Russian). Retrieved from http://krymyug.ru
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