Innovative approach to consumer value chain management

Timokhina G.S.¹, Sysoeva T.L.¹, Lyubina E.V.²
¹ Уральский государственный экономический университет
² Российский экономический университет им. Г.В. Плеханова

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Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
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Volume 11, Number 12 (December 2017)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=32231676
Cited: 27 by 07.12.2023

Abstract:
This article presents an innovative approach to consumer value chain management within the framework of existing similar type models. The authors think that the effective business process management in company’s core and ancillary activities with the aim of creating consumer value is possible if there is a system of consumer research and information and analytical base that allow studying and understanding needs, benefits, values of final and institutional consumers and society. The authors stress that needs evolve into values in the modern market, and consumer choice of final and institutional consumers is provided by their value system.

Keywords: value system, perceived value, institutional consumers, final consumers, value chain management

JEL-classification: O00, O10, D12

References:

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