Product mix planning - clarifying the conceptual and categorical apparatus
Kupriyanov Yu.V.1
1 Омский государственный педагогический университет
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Journal paper
Russian Journal of Entrepreneurship *
Volume 18, Number 18 (September 2017)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
In this article, on the basis of generalization of various approaches to the content of concepts of "planning", "range", "product nomenclature", we suggest the updated definitions of planning and product mix planning.
Keywords: planning, range, range planning, nomenclature
JEL-classification: L23, D21, L52
References:
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Kovalevskiy A.M. (1973). Perspektivnoe planirovanie na promyshlennyh predpriyatiyakh i v proizvodstvennyh obedineniyakh [Prospective planning at industrial enterprises and in industrial associations] M.: Ekonomika. (in Russian).
Lamben Zh.Zh. (1996). Strategicheskiy marketing. Evropeyskaya perspektiva [Strategic marketing. European perspective] SPb.: Nauka. (in Russian).
Mikhaylov A.G. (2006). O nauchnom nasledii N. D. Kondrateva [On the scientific heritage of N.D. Kondratiev] Saint Petersburg: Izd-vo Sankt-Peterburgskogo universiteta. (in Russian).
Strumilin S.G., Krzhizhanovskiy G.M., Kondratev N.D., Bazarov V.A. (1989). K teorii planirovaniya/kakim byt planu [Theory of planning / what is the plan] L.: Lenizdat. (in Russian).
Uorner M., Vittsel M. (2005). Virtualnye organizatsii. Novye formy vedeniya biznesa v XXI veke [Virtual organizations. New forms of doing business in the 21st century] M.: Dobraya kniga. (in Russian).
Vasilev G.A. (1981). Assortiment i kachestvo tovarov [Range and quality of goods] Kiev: KTEI. (in Russian).
Законы, кодексы и нормативные акты Российской ФедерацииLegalacts. Retrieved September 13, 2017, from http://legalacts.ru/doc/gost-r-51303-99-gosudarstvennyi-standart-rossiiskoi-federatsii/
Akoff R. (1972). Planirovanie v bolshikh ekonomicheskikh sistemakh [Planning in large economies ] M.: Mir. (in Russian).
Daft Richard L. (2007). Menedzhment [Management] SPb.: Piter. (in Russian).
Dikson D.E.N. (1994). Sovershenstvuyte svoy biznes [Improve your business] M.: Finansy i statistika. (in Russian).
Dranko O.I. (2011). Varianty kriteriev optimizatsii assortimenta produktsii [Variants of criteria for product range optimization]. Upravlencheskiy uchet. (7). 25-35. (in Russian).
Khan Ditger (1997). PiK: Planirovanie i kontrol: kontseptsiya kontrollinga [PuK. Planung und Kontrolle] M.: Finansy i statistika. (in Russian).
King U., Kliland D. (1982). Strategicheskoe planirovanie i khozyaystvennaya politika [Strategic planning and economic policy] M.: Progress. (in Russian).
Korsun A.V., Grinev N.N. (2012). Planirovanie na predpriyatii: otechestvennyy i zarubezhnyy opyt [Planning at the enterprise: russian and foreign experience]. Problems of economy and management. (6(10)). 32-36. (in Russian).
Kotler F. (1992). Osnovy marketinga [Fundamentals of marketing ] Novosibirsk: «NAUKA». (in Russian).
Kovalevskiy A.M. (1973). Perspektivnoe planirovanie na promyshlennyh predpriyatiyakh i v proizvodstvennyh obedineniyakh [Prospective planning at industrial enterprises and in industrial associations] M.: Ekonomika. (in Russian).
Lamben Zh.Zh. (1996). Strategicheskiy marketing. Evropeyskaya perspektiva [Strategic marketing. European perspective] SPb.: Nauka. (in Russian).
Mikhaylov A.G. (2006). O nauchnom nasledii N. D. Kondrateva [On the scientific heritage of N.D. Kondratiev] Saint Petersburg: Izd-vo Sankt-Peterburgskogo universiteta. (in Russian).
Strumilin S.G., Krzhizhanovskiy G.M., Kondratev N.D., Bazarov V.A. (1989). K teorii planirovaniya/kakim byt planu [Theory of planning / what is the plan] L.: Lenizdat. (in Russian).
Uorner M., Vittsel M. (2005). Virtualnye organizatsii. Novye formy vedeniya biznesa v XXI veke [Virtual organizations. New forms of doing business in the 21st century] M.: Dobraya kniga. (in Russian).
Vasilev G.A. (1981). Assortiment i kachestvo tovarov [Range and quality of goods] Kiev: KTEI. (in Russian).
Законы, кодексы и нормативные акты Российской ФедерацииLegalacts. Retrieved September 13, 2017, from http://legalacts.ru/doc/gost-r-51303-99-gosudarstvennyi-standart-rossiiskoi-federatsii/
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