Marketing analysis of the potential of creative industries in the urban environment

Koroleva A.A.¹
¹ Южно-Уральский государственный университет

Download PDF | Downloads: 35 | Citations: 12

Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
опубликовать статью | оформить подписку

Volume 11, Number 4 (April 2017)

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=29108514
Cited: 12 by 07.12.2023

Abstract:
The article examines the evolution of methodological approaches to marketing analysis of territories. The authors mark the emergence of a new concept of the economy-the creative economy. Through this concept there are being formed new economic models, new types of social relations and, therefore, requirements for various management methods, activities and for implementation of the process of territorial marketing. We examined the components of a set of territorial marketing tools under the conditions of creative economy, and the basic principles of territorial marketing as applied to conditions of creative economy. We conducted a marketing analysis of the formation factors of the creative environment of Russian cities and Karaganda city (city in Kazakhstan). We present the seventh formation factor of the creative environment, such as "ethnic tolerance". In conclusion, we analyzed trends in development and application of territorial marketing under the conditions of creative economy.

Keywords: territorial marketing, creative industries, creative clusters, creative environment

References:

Barygin I.N. (2007). Osnovy regionovedeniya [Regional studies basics] Moscow. (in Russian).
Dubina I.N. (2009). Upravlenie tvorchestvom personala v usloviyakh innovatsionnoy ekonomiki [Management of employee creativity under the conditions of innovative economy] Moscow. (in Russian).
Gartner C. G., Hunt J. D. (1987). An analysis of state image change over a twelve-year pe-riod (1971–1983) Journal of Travel Research.
Golubkov E.P. (2000). Marketing kak kontseptsiya rynochnogo upravleniya [Marketing as a concept of market management]. Journal of Marketing in Russia and Abroad. (2). 95. (in Russian).
Gorelov N.A., Litun O.N., Melnikov O.N. (2007). Chelovecheskie resursy v kreativnoy ekonomike [Human resources in creative economy]. Kreativnaya ekonomika. (1). 34-39. (in Russian).
Kudryavtseva I.V., Kalieva O.M. (2012). Marketing territorii kak kontseptsiya razvitiya territorialnyh edinits v usloviyakh kreativnoy ekonomiki [Territorial marketing as a concept of development of territorial units in a creative economy]. Vestnik OGU. (13). (in Russian).
Pankrukhin A.P. (2006). Marketing territoriy [Territorial marketing ] Saint Petersburg: Piter. (in Russian).
Pike S. (2002). Destination image analysis – a review of 142 papers from 1973 to 2000 Tourism Management.
Richard Florida (2007). Kreativnyy klass: lyudi, kotorye menyayut buduschee [Creative class: people who change the future]. Klassika_XXI. 10. (in Russian).
Sachuk T.V. (2009). Territorialnyy marketing [Territorial marketing] Saint Petersburg. (in Russian).
Tapachai N., Waryszak R. (2000). An examination of the role of beneficial image in tourist destination selection Journal of Travel Research.
Zotova L.R. (2015). Kreativnyy gorod: tvorcheskie industrii i razvitie gorodov [Creative City: creative industries and urban development]. Kreativnaya ekonomika. 9 (11). 1465-1490. (in Russian).

Страница обновлена: 01.04.2025 в 22:31:51

Подробнее об авторе: