Evaluation of the investment value of franchise companies: theoretical and methodical aspects

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Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
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Volume 10, Number 10 (October 2016)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=27278063
Cited: 7 by 07.08.2023

Abstract:
Any business is the investment product and it is important for the investor (entrepreneur) to have the idea about its future profitability to take effective managerial decisions. That's why the business evaluation becomes more significant today and no modern economic transaction can be made without it. Business evaluation is especially important for franchise companies because this method of business expansion provides the sale (by the one party) and the purchase (by the other party) of the set of exclusive rights (a franchise). The article reviews the methodical basis for evaluation of franchise companies' cost: evaluation methods popular on the international franchise market and different approaches and methods for evaluation of non-tangible assets (NTA) included to the franchise package are studied. As a result, the complex approach to evaluation of the franchise company's value is developed that combines different approaches and methods for each NTA included to the franchise package.

Keywords: method, approach, business evaluation, non-tangible asset, franchise companies, franchise package

JEL-classification: C13, G32, L84

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