The ratio of the educational services price and the ranks of higher educational institutions

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Journal paper

Russian Journal of Entrepreneurship *
Volume 17, Number 18 (September 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Abstract:
The article contains the results of a study of the dependence between the price and the consumer’s perception of quality of the educational services rendered by higher educational institutions. The authors have analyzed the main tendencies of the educational services market development in the Russian Federation. It has been revealed that more than a half of Russian students study in higher educational institutions on the contractual basis. At that, there is a high-degree price differentiation on the educational services market. The authors have provided a theoretical overview of the notions “price”, “quality” and “competitiveness” of the educational services. It has been demonstrated that the educational services price assumes the form of the market price and, thus, discharges the function of conveying value of the product, forms perceptible quality thereof. Certain empirical studies of the consumers’ perception of the educational services quality, the dependence between the university’s rank and the price of its educational services have been conducted. The following author’s hypotheses have been proven: 1) customers and consumers associate the educational services quality with the university’s rank, image and with the potential employment upon graduation; 2) there is a nonlinear dependence between the price of the educational services in a particular higher educational institution and its rank. Finally, the author has formulated conclusions.

Keywords: educational services; price; quality; competitiveness; national and international university rankings

JEL-classification: L21, I23, G24

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