Digital business competencies of small and medium-sized businesses as a factor of Russia's economic development
Zaytseva A.S.1
, Danchenok L.A.1
1 Российский экономический университет им. Г.В. Плеханова
Download PDF | Downloads: 21
Journal paper
Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
опубликовать статью | оформить подписку
Volume 15, Number 2 (February 2025)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=80480024
Abstract:
The article examines the current issues of developing modern business competencies in small and medium-sized businesses that meet the requirements of the digital economy and digital society. In the era of digital business transformation, a significant number of small and medium-sized companies must address not only the problems of adapting business technologies but also the optimization of overall development strategies, information and human resources. At the same time, digital competencies of employees are considered an integral element of their professional adaptation, allowing companies to maintain market positions, introduce innovations and create competitive advantages in the market. The article reflects the results of a comparative analysis of education levels for the need to obtain business competencies by representatives of small and medium-sized businesses. As a result, such provisions were determined that the basic knowledge and skills at the initial levels of training should be supplemented with new not only professional but also digital business competencies with each subsequent level. Only with a set of such competencies can employees of small and medium-sized businesses become an asset for successful business activity. The article will be useful for representatives of modern small and medium-sized businesses, as well as employees of educational organizations forming development programs in accordance with the trends of the information economy.
Keywords: business digitalization, digital business competency, small and medium-sized business, digital transformation
JEL-classification: L26, O30, M50
References:
Aleksandrova L.N., Vorobev S.V., Pankina N.S. (2022). Tsifrovoe predprinimatelstvo kak neobkhodimyy element professionalnoy podgotovki studentov [Digital entrepreneurship as a necessary element of students' professional training]. E-scio. (11(74)). 200-205. (in Russian).
Asaliev A.M. (2018). Formirovanie professionalnyh kompetentsiy rabotnikov pod potrebnosti tsifrovoy ekonomiki [Formation of professional competencies of employees for the needs of the digital economy]. Bulletin of Plekhanov Russian University of Economics. (6(102)). 67-76. (in Russian).
Azoev G.L. (2020). Instrumenty i mekhaniki generirovaniya sprosa na kommercheskiy tsifrovoy servis – internet-magazin [Tools and mechanics of generating demand for a commercial digital service - online store] Moscow: OOO «Rusayns». (in Russian).
Blinov V.I., Bilenko P.N., Dulinov M.V., Esenina E.Yu., Kondakov A.M., Sergeev I.S. (2020). Pedagogicheskaya kontseptsiya tsifrovogo professionalnogo obrazovaniya i obucheniya [Pedagogical concept of digital vocational education and training] Moscow: Moskovskiy gorodskoy pedagogicheskiy universitet. (in Russian).
Danchenok L.A., Kulakova E.Yu. (2022). MarketingTransformatsiya marketingovyh protsessov v biznes-obrazovanii pod vliyaniem tsifrovizatsii obshchestva [Marketing transformation of marketing processes in business education under the influence of digitalization of society] Moscow: OO «Rusayns». (in Russian).
Danchenok L.A., Kulakova E.Yu. (2024). Vybor potrebitelya v biznes-obrazovanii: informatsionnye kanaly i kharakteristiki obrazovatelnogo produkta (po rezultatam issledovaniya) [Consumer choice in business education: information channels and characteristics of the educational product (based on research results)]. Journal of Marketing in Russia and Abroad. (1). 39-48. (in Russian).
Danchenok L.A., Kulakova E.Yu., Grosheva Yu.V. (2024). Zakonomernosti formirovaniya sprosa na dopolnitelnoe obrazovanie v usloviyakh informatizatsii obshchestva [Patterns of formation of demand for additional education in the conditions of informatization of society] Moscow: Obshchestvo s ogranichennoy otvetstvennostyu \. (in Russian).
Danchenok L.A., Mkhitaryan S.V., Kulakova E.Yu. (2023). Issledovanie potrebitelskogo vospriyatiya instrumentov prodvizheniya biznes-obrazovaniya v usloviyakh tsifrovizatsii obshchestva [Research of consumer perception of business education promotion tools in the context of digitalization of society]. Practical Marketing. (8*(314)). 3-11. (in Russian). doi: 10.24412/2071-3762-2023-8314-3-11.
Danchenok L.A., Zaytseva A.S., Komleva N.V. (2019). Transformatsiya modeli dopolnitelnogo obrazovaniya v usloviyakh tsifrovoy ekonomiki [Transformation of the model of additional education in a digital economy]. Open Education. 23 (1). 34-45. (in Russian). doi: 10.21686/1818-4243-2019-1-34-45.
Grudzinskiy A.O. (2003). Universitet kak predprinimatelskaya organizatsiya [University as an entrepreneurial body]. Sociological Studies (Sotsiologicheskie Issledovaniia). (4(228)). 113. (in Russian).
Kulakova E.Yu. (2024). Kompetentsii prepodavatelya v sisteme biznes-obrazovaniya v usloviyakh tsifrovoy ekonomiki: sbornik trudov konferentsii [Teacher competencies in the business education system in the digital economy: proceedings of the conference] Education, innovation, research as a resource for community development. 278-284. (in Russian).
Leonteva L.S., Ilyin A.B. (2017). Resursy kompleksnogo razvitiya predprinimatelskikh kompetentsiy [Resources of entrepreneurial competencies integrated development]. Modern competition. 11 (1). 21-29. (in Russian).
Zavyalov D.V., Saginova O.V., Smotritskaya I.I., Spirin I.V., Zavyalova N.B., Grishin A.I., Saginov Yu.L., Stroganov I.A., Melnikov M.S., Dabagyan E.K., Nagalin V.Yu. (2017). Razvitie form gosudarstvennogo predprinimatelstva v rossiyskoy ekonomike [Development of forms of state entrepreneurship in the Russian economy] Novosibirsk: Izd-vo TsRNS. (in Russian).
Zaytseva A.S. (2020). Podderzhka malogo i srednego predprinimatelstva sredstvami razvitiya predprinimatelskogo obrazovaniya [Support for small and medium-sized businesses through the development of entrepreneurial education] Moscow. (in Russian).
Страница обновлена: 24.05.2025 в 16:59:05