The concept of preferential policy for the development of sports and recreation business
Bukharova D.Kh.1
, Myasnikova T.I.2
1 Уральский государственный экономический университет
2 Уральский федеральный университет имени первого Президента России Б.Н. Ельцина
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Journal paper
Economics and management in sports (РИНЦ, ВАК)
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Volume 4, Number 2 (April-June 2024)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=71962533
Abstract:
The socially significant mission of legally organized structures in the field of physical education in the mass sports is to increase the share of the population involved in conscious motor activity on the territory of the constituent entity or municipality.
The article examines the direction connected with development and improvement of physical education of society and the participation of small business entities - organizations and individual undertakers - in this process. The sphere of physical education and recreation is represented precisely by small forms of business units.
The social nature, connected with small business forms in the sphere of physical education and recreation, needs the support of the state and society.
The research purpose was to create a model of rational application of existing preferences by sport and recreation organizations, which will ensure the sustainable development of their business activities.
The standard of a rational combination of state support measures and responsible business conduct in physical education and recreation activities is presented.
The results of the study are of a methodological nature for the preparation of regional development programs both for small business in general and for small business in the field of physical education and recreation.
Practical recommendations for the targeted collection of indicators of socially oriented activities directly to the business entity are given. The above-mentioned material should be considered suitable for study and training of managers in the considered field.
Keywords: sports and recreation activity, entrepreneurship, social business, government support, mass sports
JEL-classification: L83, Z20, P41
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