Ensuring the unity of innovation-oriented enterprise strategy and tactics

Oleg Melnikov1, Dmitry Alabuzhev
1 Московский государственный технический университет им. Н.Э. Баумана

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Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 9, Number 1 (January, 2015)

Citation:

Melnikov, O. N., & Alabuzhev, D. S. (2015). Ensuring the unity of innovation-oriented enterprise strategy and tactics. Creative Economy, 9(1), 77-86. https://doi.org/10.18334/ce.9.1.114

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=23171833
Cited: 8 by 26.03.2022

Abstract:

The study was aimed at identifying the relations and interactions between the strategic and tactical goals of the enterprise. It was established that they can be solved only if equal conditions as regards the rights and responsibilities among units specialists are set in the following sequence: marketing specialists – designers – product engineers – technologists – economists. 

Keywords: marketing, innovations, innovative products, creativity, design, technologies, creative energy, import substitution, technological development, technology support

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