Concept, Essence and Advantages of Event Marketing

Aleksey Manikhin

Еще публикации на эту тему:

Place of event-marketing in a complex marketing communications (Манихин А.А.) Creative Economy. Num. 4 / 2010

The current status of the tourist industry of the resorts of the Caucasian Mineral Waters (Геворгян И.Р., Мельников М.С.) Journal of Economics, Entrepreneurship and Law. Num. 3 / 2024

Characteristics of business events in the event industry (Радыгина Е.Г., Ошкордина А.А. и др.) Journal of Economics, Entrepreneurship and Law. Num. 9 / 2023

Возможности применения маркетинга впечатлений в продвижении территории: теоретический и практический аспекты (Долгова И.В.) Journal of Economics, Entrepreneurship and Law. Num. 2 / 2018

Multimodal analysis of poorly structured business information in assessing the impact of the media context on the market (Шиболденков В.А., Анисимова М.И. и др.) Journal of Economics, Entrepreneurship and Law. Num. 5 / 2025

Journal paper

Russian Journal of Entrepreneurship *
№ 3-1 / March, 2010
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Manikhin, A. A. (2010). Concept, Essence and Advantages of Event Marketing. Russian Journal of Entrepreneurship, 11(3), 69-72.

Abstract:
The article reveals the essence of event marketing as a relatively new and promising area of marketing activity. The author defines the main instruments for organizing and implementing this method of promoting goods, services and trade marks, as well as describes the advantages of implementing event projects.

Keywords: direct marketing, marketing communications, advertising, pr, event marketing, event management, product promotion, sales promotion

Похожие статьи:

Event marketing at the university (Светник Н.В.) Creative Economy. Num. 6 / 2022

Resource potential of gastronomic (food) tourism in St. Petersburg and the Leningrad region according to the regional natural, ethnic, historical, industrial and event prerequisites (Лебедева С.А.) Journal of Economics, Entrepreneurship and Law. Num. 7 / 2022

Подробнее об авторе:

Манихин Алексей Анатольевич
аспирант кафедры «Мировая экономика и экономическая теория» факультета экономики и управления Волгоградского Государственного Технического Университета, директор по маркетингу ООО «Эмпаер Софт»

Вернуться к началу

Citation:

APA
Manikhin, A. A. (2010). Concept, Essence and Advantages of Event Marketing. Russian Journal of Entrepreneurship, 11(3), 69-72.

AMA/Vancouver
Manikhin AA. Concept, Essence and Advantages of Event Marketing. Russian Journal of Entrepreneurship. 2010; 11(3):69-72.

MDPI and ACS Style
Manikhin, A.A. Concept, Essence and Advantages of Event Marketing. Russian Journal of Entrepreneurship 2010, 11, 69-72.

Chicago/Turabian Style
Manikhin, Aleksey Anatolyevich 2010 "Concept, Essence and Advantages of Event Marketing" Russian Journal of Entrepreneurship 11, no. 3:69-72.

Смотрите также:

Kompetentsii kak odin iz istochnikov konkurentnyh preimushchestv (Хачатурян А.Х.) Creative Economy. Num. 7 / 2007

Assessment of economic and budgetary efficiency of sporting events (Аркалов Д.П.) Economics and management in sports. Num. 4 / 2024

Evaluating the popularity of tourism types among Russian consumers (Лебедева С.А.) Journal of Economics, Entrepreneurship and Law. Num. 7 / 2020

Страница обновлена: 20.05.2025 в 15:21:04