System innovation as the basis of territorial marketing and branding

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Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
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№ 1 / January, 2010

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=13089669
Cited: 4 by 03.04.2020

Abstract:
In the face of increased competition for territorial marketing and branding are presented fairly stringent requirements. How to create a brand territory, different from others? What is the role of branding in the modernization of the economy of the region? What can be used as the basis of the brand? Answers to these and other issues proposed by the author. We analyze the practice of branding, the approaches to the development of the brand territory, which lays the basis for system innovation.

Keywords: brand, branding, territorial marketing, system innovation

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