Innovative B2B platform for working in the network market environment

Okulovskiy I.V.1, Ryagin Yu.I.1, Babushkin A.N.1
1 Уральский федеральный университет им. первого Президента России Б.Н. Ельцина, Russia

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Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 12, Number 12 (December 2018)

Citation:

Okulovskiy, I. V., Ryagin, Y. I., & Babushkin, A. N. (2018). Innovative B2B platform for working in the network market environment. Creative Economy, 12(12), 1939-1952. https://doi.org/10.18334/ce.12.12.39661

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=36716917
Cited: 2 by 26.03.2022

Abstract:
One of the pressing problems of business development in the Russian regions is the restriction of the possibilities of selling finished products, goods and services. Also, the problem of finding a reliable supplier is clearly pronounced. To solve them, the concept of a universal electronic B2B platform operating in a networked market environment and containing elements of self-regulation is proposed. Based on the analysis of foreign and Russian B2B sites, classic SWOT-analysis and characteristics of accompanying risks, the site-platform for B2B trade functionality was developed, and the indicators of the project's economic efficiency were calculated. It is shown that the platform under consideration can be put into operation 6-8 months after the start of the business plan implementation.

Keywords: digital economy, e-commerce, business planning, marketing analysis, B2B market

JEL-classification: L86, M31, M21

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References:

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Comparison of B2B MarketplacesWaystoCap. Retrieved December 19, 2017, from https://www.waystocap.com/blog/comparison-of-b2b-marketplaces
EUROPAGES helps small businessesB2B platform EUROPAGES. Retrieved November 15, 2017, from http://corporate.europages.co.uk
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The premier USA based global trade platform, connecting suppliers with buyersB2B platform Thomas.net. Retrieved November 24, 2018, from http://www.manufacturer.com/about
Tiu.ru — успешная торговая площадка РоссииВ2С платформа Tiu.ru. (in Russian). Retrieved January 18, 2018, from https://tiu.ru/about_us
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