Client-oriented: components and features of implementation in the university

Dmitrieva N.V.1, Gabinskaya O.S.1
1 Российский экономический университет им. Г.В. Плеханова - филиал Кемеровский институт, Russia

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Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 12, Number 6 (June 2018)

Citation:

Dmitrieva, N. V., & Gabinskaya, O. S. (2018). Client-oriented: components and features of implementation in the university. Creative Economy, 12(6), 865-876. https://doi.org/10.18334/ce.12.6.39180

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=35325583
Cited: 4 by 07.12.2023

Abstract:
The results of the study of the term "client orientation" proposed by Russian authors are outlined, the specificity of client orientation in the market of educational services is noted. The paper considers the main components of customer orientation: product / service, business processes, personnel. The main role of standards in the client-oriented system of the enterprise was defined and their content was studied. The features are revealed from the point of view of their implementation in an educational institution (higher education).

Keywords: business processes, standards, client, customer-oriented, product / service

JEL-classification: I23, I29, I20

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References:

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(2018). Razvitie negosudarstvennyh vuzov v Rossii [Development of non-state universities in Russia]. Byulleten o sfere obrazovaniya (Analiticheskiy tsentr pri Pravitelstve Rossiyskoy federatsii). (15). 8. (in Russian).
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