Portrait of a modern consumer of luxury goods (luxury)
Chenchik A.V.1
1 Российский экономический университет им. Г.В. Плеханова
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Journal paper
Russian Journal of Entrepreneurship *
Volume 19, Number 4 (April 2018)
* Этот журнал не выпускается в Первом экономическом издательстве
Abstract:
The paper considers segmentations of consumer of luxury goods presented by various researchers of this subject. We compare the approaches used by different researchers of this topic and identify the specific features of the Russian luxury market. We also focus on millennium generation and their behavior patterns
Keywords: luxury goods, luxury consumers segmentation, millennials, status consumption, behavioral characteristics of consumers
JEL-classification: M31, M30, M21
References:
Chenchik A.V. (2017). Sovremennye podkhody k klassifikatsii tovarov klassa lyuks (roskoshi) [Modern approaches to the classification of luxury goods (luxury)] XXX International Plekhanov Readings. 143-145. (in Russian).
Han Y. J., Nunes J. C., Drèze X. (2010). Signaling Status with Luxury Goods: The Role of Brand Prominence Journal of Marketing. (74). 15-30.
Luxury Goods Worldwide Market StudyBain.com. Retrieved March 20, 2018, from http://www.bain.com/bainweb/PDFs/Bain_Worldwide_Luxury_Goods_Report_2014.pdf
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Skorobogatyh I.I. (2011). Marketing otnosheniy v setevom vzaimodeystvii aktorov industrii tovarov klassa "lyuks" [Marketing of relations in the network interaction between actors of the industry of luxury goods] (in Russian).
Мировой сектор товаров класса «люкс»Deloitte. Retrieved March 20, 2018, from http://www2.deloitte.com/content/dam/Deloitte/ru/Documents/consumer-business/russian/global-powers-of-luxury-goods-rus.pdf
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