Трансформации бизнес-моделей наукоемких компаний медицинского сектора на основе системы взаимоотношения со стейкхолдерами

Bogdanov A.M.1
1 Российская академия народного хозяйства и государственной службы при Президенте РФ

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Journal paper

Leadership and Management (РИНЦ, ВАК)
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Volume 4, Number 4 (October-December 2017)

Citation:

Bogdanov, A. A. (2017). Трансформации бизнес-моделей наукоемких компаний медицинского сектора на основе системы взаимоотношения со стейкхолдерами. Leadership and Management, 4(4), 189-196. https://doi.org/10.18334/lim.4.4.38332

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=32240864
Cited: 2 by 25.03.2022

Abstract:
Modern companies engaged in knowledge-intensive production, along with the use of customer relationship management (CRM) systems, are actively implementing stakeholder relationship management system (SRM). We’ve revealed the main trends and problems of development and introduction of SRM principles into the activities of pharmaceutical companies. We’ve developed new educational and information project "Education Center" in order to improve the professionalism of medical community, which is one of the key stakeholders in health sector.

Keywords: competitiveness, communication platform, educational center, SRM system (stakeholder relationship management system)

JEL-classification: I11, O32, O16, L65, I26

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References:

Freeman R.E. (1984). Strategic Management: A Stakeholder Approach Boston: Harpercollins College Div.
aponenko A.L., Saveleva M.V. (2015). Innovatsionnye tekhnologii v menedzhmente [Innovative technologies in management]. Upravlencheskie nauki v sovremennom mire. 1 (1). 346-350. (in Russian).
Проще пареных реповKommersant. (in Russian). Retrieved from http://www.kommersant.ru/doc/2186453ommersant.

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