Factors that determine development of innovations in form of new banking products
Tatiana N. Fliginskikh1, Tatiana Yu. Tarasova1
1 Белгородский государственный национальный исследовательский университет
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Journal paper
Creative Economy (РИНЦ, ВАК)
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Volume 10, Number 10 (October 2016)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=27278067
Cited: 18 by 24.01.2023
Abstract:
The article discusses actual issues of the new banking product development. As a result of comparison and generalization of various opinions of economist researchers the main factors that have the effect on emergence and distribution of this kind of banking innovations are determined. Reasons that restrain introduction of new banking products in Russia are analyzed. Upon materials of the study made, the authors suggest their own list of factors that banks ought to take into account as early as at the stage of new banking product development to further predict the final result of the innovative activity.
Keywords: banks, impact factors, banking innovations, new banking products
JEL-classification: O22, L21, G21, O30
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