Domain as a digital customer service management platform

Khayrullina A.D.1,2, Bokarev P.A.3,4, Tepavchevich R.5,2
1 Казанский (Приволжский) федеральный университет
2 Поволжский государственный университет физической культуры, спорта и туризма
3 МГУ имени М.В. Ломоносова
4 ФКУ «Государственные технологии»
5 АНО «Дирекция спортивных и социальных проектов»

Journal paper

Economics and management in sports (РИНЦ, ВАК)
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Volume 5, Number 2 (April-June 2025)

Citation:

Khayrullina, A. D., Bokarev, P. A., & Tepavchevich, R. (in press). (2025). Domain as a digital customer service management platform. Economics and management in sports, 5(2). https://doi.org/10.18334/sport.5.2.123075

Abstract:
The article reveals the specifics of the formation and use of the SPORT domain during sporting events. The authors explore the specifics of organizing and conducting sports events in digital reality through the formation and application of a digital platform as part of an innovative ecosystem of the sports industry. As a result of the design of the architecture of the SPORT domain by a group of experts, 12 priority client services were identified, which in turn form a seamless client path for the organizer of a sporting event. The authors analyzed the current information technology and regulatory landscape of the SPORT domain. The maturity of the available IT systems was assessed and the key regulatory acts relevant to the domain were analyzed. A digital profile of the sports event organizer was developed.

Keywords: digital technology, digital platform, physical education and sports, sports event, SPORT domain, seamlessness, customer service, customer-centricity, cloud platform solution, sports ecosystem

JEL-classification: O31, O32, O33, Z20, Z21

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