Methodologies for assessing the effectiveness of the trade organization's resource potential
Petrenko N.E.1
, Konyukova O.G.1
1 Новосибирский государственный университет экономики и управления «НИНХ»
Download PDF | Downloads: 27
Journal paper
Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
опубликовать статью | оформить подписку
Volume 14, Number 5 (May 2024)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=67918288
Abstract:
In modern Russia, the trade services sector is a dynamically developing area of the economy. The services provided by trade organizations are aimed at implementing business strategies with an emphasis on stable functioning and effective use of resource potential. It has been proven that the resource potential is able to increase the company's value in the market, contribute to achieving the set targets for sales, profits, and cash flows in the short and long term. In the article, the resource potential of trade organizations is considered in a component-by-component context: commodity resources, human resources, financial resources, fixed assets, marketing resources, innovative and information resources. The authors propose an approach to determining the structure of the resource potential of a trade organization and define the main evaluation criteria for the effectiveness of each component. Problematic aspects of assessing the effectiveness of using the resource potential of trade organizations have been identified,
These problems are proposed to be solved by using a step-by-step model for evaluating the effectiveness of resource potential. The basic block of the model includes an information base for calculating the evaluation criteria for the effectiveness of individual components of the resource potential. In the main block, evaluation criteria of effectiveness, deviations from planned values, standards, optimal or desired levels are calculated. The final block is a simulation model of the key criteria for evaluating the effectiveness of a trade organization. The advantages of the proposed model for evaluating the effectiveness of the resource potential of a trade organization are its flexibility and dynamism, adaptability to management requests, which determine the scale of its functionality.
Keywords: resource potential, trade organization, model, performance evaluation criteria, trade organization resources
JEL-classification: F13, L80, L81
References:
Abedi A.A.Z. (2020). Razrabotka avtomatizirovannoy modeli analiza i prognozirovaniya finansovogo sostoyaniya predpriyatiya neftedobychi [Building an automated model to analyze and forecast the financial position of oil production enterprises]. Economic analysis: theory and practice. 19 (8(503)). 1551-1566. (in Russian). doi: 10.24891/ea.19.8.1551.
Dusenko S.V., Lebedev K.A., Nyurenberger L.B., Arkhipov A.E. (2014). Formirovanie upravleniya subektami turisticheskogo biznesa [Formation of management of tourism business entities] Moskva-Novosibirsk: Rossiyskiy gosudarstvennyy universitet turizma i servisa. (in Russian).
Ginevičius R., Podvezko V., Novotny M., Komka A. (2012). Comprehensive quantitative evaluation of the strategic potential of an enterprise Economic Computation and Economic Cybernetics Studies and Research. (1). 65-84.
Kapelyuk Z.A., Frolov D.V. (2020). Pokazateli effektivnosti ispolzovaniya resursnogo potentsiala torgovyh organizatsiy [The indicators of efficiency of using the resource potential of trade organizations]. Vestnik Sibirskogo universiteta potrebitelskoy kooperatsii. (3(33)). 16-21. (in Russian).
Korchagina E., Desfonteines L., Kurochkina A., Sobotka M., Sobotková L., Strekalova N. (2020). The labor resources of trade enterprises in the context of digitalization: comparative analysis of the Russian federation and the Czech Republic International scientific conference on digital transformation on manufacturing, infrastructure and service 2019, dtmis 2019. 012050. doi: 10.1088/1757-899X/940/1/012050.
Nikolaeva T.I., Uryaseva T.I. (2017). Razrabotka podkhodov k analizu resursnogo potentsiala torgovoy organizatsii s tselyu vybora konkurentnoy strategii [Development of approaches to the analysis of the resource potential of a trade organization with the view to choosing a competitive strategy]. Russian Journal of Retail Management. 4 (1). 35-48. (in Russian). doi: 10.18334/tezh.4.1.37543.
Nyurenberger L.B., Arshinova A.N., Glotko A.V., Zotova E.G. i dr. (2021). Osobennosti i innovatsionnye podkhody k razvitiyu sotsialno ekonomicheskoy sistemy regiona: otraslevoy aspekt [Features and innovative approaches to the development of the socio-economic system of the region: an industry aspect] Kursk: ZAO «Universitetskaya kniga». (in Russian).
Panasenko S.V., Slepenkova E.V. (2019). Puti innovatsionnogo razvitiya resursnogo potentsiala torgovyh organizatsiy [Ways of innovative development of the resource potential of trade organizations]. RISK: Resources, information, supply, competition. (1). 262-266. (in Russian).
Rahimberdiev I.A. (2021). The role of competitive potential in strengthening the economic potential of the enterprise Psychology and Education. 58 (2). 5855-5861. doi: 10.17762/pae.v58i2.3052.
Schetinina N.A. (2012). Strategicheskiy podkhod k razvitiyu regionalnoy roznichnoy torgovli [A strategic approach to the development of regional retail trade] Modern communication space: analysis of the state and development trends. 143-149. (in Russian).
Serebryakova N.A., Semenenko S.V., Grishchenko N.V., Ulchenko T.Y. (2016). Competitive Potential of Trade Organization: Theoretical and Methodological Foundations of Formation and Realization European Research. 19 (2). 3-11.
Uryaseva T.I., Kalugina S.A. (2018). Marketingovyy resursnyy potentsial torgovoy organizatsii i otsenka effektivnosti ego ispolzovaniya [Marketing resource potential of the trade organization and evaluation of the effectiveness of its use]. Practical Marketing. (1(251)). 19-23. (in Russian).
Uryaseva T.I., Panasenko S.V., Ramazanov I.A., Mayorova E.A., Nikishin A.F. (2021). Competitive level of the trade service quality: resource-based approach Revista geintec. 11 (4). 1478-1488. doi: 10.47059/revistageintec.v11i4.2202.
Страница обновлена: 16.04.2025 в 11:52:36