Marketing research of the mineral fertilizers market in the Russian Federation

Tolmachev O.M.1, Gazizulina A.K.1, Reznik A.M.1
1 Московский государственный технический университет им. Н.Э. Баумана, Russia

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Journal paper

Economics and society: contemporary models of development (РИНЦ)
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Volume 11, Number 3 (July-september 2021)

Citation:

Tolmachev, O. M., Gazizulina, A. K., & Reznik, A. M. (2021). Marketing research of the mineral fertilizers market in the Russian Federation. Economics and society: contemporary models of development, 11(3), 283-292. https://doi.org/10.18334/ecsoc.11.3.114017

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=48250103

Abstract:
The article provides statistics on the mineral fertilizers market in the Russian Federation. The analysis of one of the main problems of the agro-industrial complex, namely the shortage of sulfur-containing fertilizers, is given. An overview of the new installation of PJSC KuibyshevAzot, which solves this problem, is presented. A financial analysis of the marketing system of new sulfur-containing fertilizers has been carried out. The purpose of the article is to analyze the mineral fertilizers market, search for its problem issues and find a solution to this problem. The financial justification of the marketing system of the innovative installation is given. The article analyzes the market of mineral fertilizers in the Russian Federation and in the world. The search for a profitable solution for cooperation between the selected enterprise and PJSC "Russian Railways" has been carried out. The analysis of the agricultural fertilizers production in the Russian Federation was carried out. On its basis, problem issues for the Russian market of mineral fertilizers were identified. An enterprise that satisfies the solution of the problem was selected. For this enterprise, an analysis and search for profitable cooperation for the sale of products was carried out.

Keywords: mineral fertilizers, agricultural industry, sulfur-containing fertilizers, marketing research

JEL-classification: M39, Q1, Q15, Q16

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References:

Aleksandrov A.A., Gorlacheva E.N., Polynskaya G.A. (2016). Marketing v innovatsionnoy sfere [Marketing in the field of innovation] Moscow: Izdatelstvo MGTU im. N.E. Baumana. (in Russian).

Aristarkhov A. (2016). Sera v agroekosistemakh Rossii: monitoring soderzhaniya v pochvakh i effektivnost ee primeneniya [Sulfur in agroecosystems of Russia: monitoring of the content in soils and the effectiveness of its application]. International Agricultural Journal. (5). 39-47. (in Russian).

Executive Summary Short-Term Fertilizer Outlook 2020–2021 Market Intelligence and Agriculture Services International Fertilizer AssociationGoogle.com. Retrieved from https://www.google.com

Karpova S.V. (2020). Innovatsionnyy marketing [Innovative marketing] Moscow: Izdatelstvo Yurayt. (in Russian).

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