Contemporary state and forecasting of the main trends in tourism development in the Republic of Karelia
Plotnikova V.S.1, Glushanok T.M.1
1 Петрозаводский государственный университет, Russia
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Journal paper
Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 10, Number 3 (March 2020)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42754512
Cited: 15 by 07.12.2023
Abstract:
The article assesses the key factors and trends in the development of domestic and inbound tourism in the Republic of Karelia in order to ensure the competitiveness of the destination in the tourist market. As a result of a sociological survey, the qualitative characteristics of a tourist product that attracts a modern consumer of tourist services are revealed. The analysis of preferences and motivations of people who come to Karelia on vacation, as well as factors that cause discomfort when vacationing in the Republic, is conducted. The main trends in the development of Karelian tourism to ensure the competitiveness of the destination and the direction of development of new types of tourism in the region are determined. The article will be of interest to tour operators and hotel business specialists not only in Karelia, but also in other regions of the North-West of Russia that have a rich tourist and recreational potential, but where it is not fully employed.
Keywords: the Republic of Karelia, domestic and inbound tourism, tourist product, consumer of services, motivations of tourist services, consumer preferences
JEL-classification: L83, Z32, M31
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