Использование виртуального ассистента для управления сбытовой политикой на промышленном предприятии

Suslov D.N.1, Kashkareva E.A.1
1 Сибирский федеральный университет, Russia

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Journal paper

Creative Economy (РИНЦ, ВАК)
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Volume 13, Number 12 (December 2019)

Citation:

Suslov, D. N., & Kashkareva, E. A. (2019). Использование виртуального ассистента для управления сбытовой политикой на промышленном предприятии. Creative Economy, 13(12), 2479-2488. https://doi.org/10.18334/ce.13.12.41371

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=42441868
Cited: 1 by 05.09.2022

Abstract:
This article describes a way to obtain information on the market by the manufacturer through information technologies. This paper presents an algorithm of collecting information on the Internet through a virtual collector (parser) and provides recommendations for the further use of the accumulated data. The authors discuss the advantages of the algorithm. The implementation areas are indicated. In addition, the article describes the features of the tool, as well as cases that have an impact on the accuracy of the final data. The goal of the algorithm is to increase effectiveness of relationships between manufacturer and distribution partners.

Keywords: manufacturer, market research, data collection, distribution chain, analysis of parameters

JEL-classification: O31, M11, O33, O32, M21

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