Internet marketing as an effective tool for the development of modern companies and increasing their marketing competence

Ketova N.P.1, Popovskaya M.A.1
1 Южный Федеральный университет

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Journal paper

Russian Journal of Entrepreneurship *
Volume 20, Number 3 (March 2019)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Ketova, N. P., & Popovskaya, M. A. (2019). Internet marketing as an effective tool for the development of modern companies and increasing their marketing competence. Russian Journal of Entrepreneurship, 20(3), 717-730. https://doi.org/10.18334/rp.20.3.40102

Abstract:
In the article possibilities of application of Internet marketing technologies in activity of modern enterprises are considered. The constituent elements of marketing activities carried out with the help of Internet technologies are described and opportunities for the development of modern enterprises are described. The role of Internet marketing in the promotion of goods and services by companies to the market and its effectiveness in comparison with traditional marketing is disclosed.

Keywords: advertising, internet-marketing, the Internet, digital marketing, marketing competence, targeting promotion of goods and services

JEL-classification: M31, M37, M39

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