Construction of ecosystem of digital technologies of pharmaceutical companies
Mukhina T.A.1
1 Московский государственный технический университет им. Н.Э. Баумана, Russia
Download PDF | Downloads: 19 | Citations: 2
Journal paper
Creative Economy (РИНЦ, ВАК)
опубликовать статью | оформить подписку
Volume 12, Number 7 (July 2018)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=35325595
Cited: 2 by 26.03.2022
Abstract:
The article is devoted to the impact of the digital revolution on Health care. The main trends and problems of the transition of Health care into the sphere of digital technologies are described and analyzed. A special place is given to pharmaceutical companies in the process of the digital revolution in Health care and four directions are identified, which are considered as key components of digital success in Industry 4.0. The complex ecosystem of digital technologies implementation in the activities of pharmaceutical companies has been developed, which will allow modernizing business processes and resorting to deep data analytics to improve operational and financial performance.
Keywords: health care, digital technologies, digital revolution, pharmaceutical companies, operating activity, ecosystem of digital technologies
JEL-classification: I18, I11, I15, I19
References:
Champagne D., Hung A., Leclerc O. The road to digital success in pharmaMcKinsey&Company, Pharmaceuticals & Medical Products. Retrieved May 20, 2018, from https://www.mckinsey.com/industries/pharmaceuticals-and-medical-products/our-insights/the-road-to-digital-success-in-pharma
Dr. Marcus Ehrhardt, Peter Behner. Digitization in pharma: Gaining an edge in operationsStrategyand. Retrieved May 12, 2018, from https://www.strategyand.pwc.com/reports/digitization-in-pharma
Faustova K.I., Geusheva I.S. (2016). Современные методы продвижения сайта в Интернете Территория науки. (4).
Ipsos and Pfizer. Two-Thirds of People Believe They Could be Making More Decisions about Personal Health and Wellness on Their OwnMultivu. Retrieved May 12, 2018, from http://www.multivu.com/players/English/7438751-ncpie-national-self-care-survey
Mukhina T.A. (2018). Povyshenie kachestva zdorovya naseleniya Rossii kak imperativ ustoychivogo razvitiya [Improving the quality of health of the population of Russia as an imperative of sustainable development]. Competitiveness in the global world: economy, science, technology. (1(60)). 349-353. (in Russian).
Mukhina T.A. (2018). Razrabotka metodicheskikh rekomendatsiy po strategicheskomu upravleniyu farmatsevticheskoy kompaniey [Development of methodical recommendations on strategic management of a pharmaceutical company]. Economics and management: problems, solutions (Ekonomika i upravleniye: problemy, resheniya nauchno-prakticheskiy zhurnal). 1 (2). 87-93. (in Russian).
Norman Winarsky What AI-enhanced health care could look like in 5 yearsVenturebeat. Retrieved June 10, 2018, from https://venturebeat.com/2017/07/23/what-ai-enhanced-healthcare-could-look-like-in-5-years
Zozulya D.M. (2018). Tsifrovizatsiya rossiyskoy ekonomiki i Industriya 4.0: vyzovy i perspektivy [Digitalization of the Russian economy and industry 4.0: challenges and prospects]. Russian Journal of Innovation Economics. 8 (1). 1-14. (in Russian). doi: 10.18334/vinec.8.1.38856.
Бесплатная онлайн консультация на сайтеАтриум Инновейшенс РУС. (in Russian). Retrieved June 12, 2018, from https://wobenzym.ru/consultation/calendar
Елкин М. Пациент - врач. Особенности коммуникации. Информатизация здравоохраненияРемедиум. Retrieved May 28, 2018, from https://cyberleninka.ru/article/n/patsient-vrach-osobennosti-kommunikatsii-informatizatsiya-zdravoohraneniya
Здравоохранение: необходимые ответы на вызовы времениCsr.ru. (in Russian). Retrieved June 15, 2018, from https://www.csr.ru/wp-content/uploads/2018/02/Doklad_zdravoohranie_Web.pdf
Системная энзимотерапияИнформационный портал для врачей. (in Russian). Retrieved June 12, 2018, from http://setdoctors.ru
Цифровая революция в здравоохранении: достижения и вызовыПетербургский международный экономический форум-2017. (in Russian). Retrieved May 27, 2018, from http://tass.ru/pmef-2017/articles/4278264
Страница обновлена: 08.04.2025 в 20:08:26