Characteristics of sales and marketing of the leading global automobile cororations

Isaev A.A.1
1 Российский экономический университет им. Г.В. Плеханова

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Journal paper

Russian Journal of Entrepreneurship *
Volume 19, Number 5 (May 2018)
* Этот журнал не выпускается в Первом экономическом издательстве

Citation:

Isaev, A. A. (2018). Characteristics of sales and marketing of the leading global automobile cororations. Russian Journal of Entrepreneurship, 19(5), 1473-1484. https://doi.org/10.18334/rp.19.5.39021

Abstract:
The article considers three modern characteristics of the organization of sales and marketing of leading transnational automotive corporations, namely, change in the geography of the automotive market, change in the structure of production in the global automotive market, transformation of marketing approaches to the organization of sales of transnational automotive corporations in the global automotive market

Keywords: marketing, Automotive products, sales organization, transnational automotive corporation

JEL-classification: M31, F23, L91

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