Land marketing: theory, methodology, tools

Natalia Yu. Ulitskaya, Lyubov N. Semerkova

Научное издание / монография

Выпущено ООО Издательство «Креативная экономика»

Улицкая Н.Ю., Семеркова Л.Н. (2017) Маркетинг земель: теория, методология, инструментарий / ISBN: 978-5-91292-172-8
  • Авторы: Улицкая Н.Ю., Семеркова Л.Н.
  • Год издания: 2017
  • УДК: 332
  • Тираж: 500 экз.
  • Формат: 60х84/16
  • Страниц: 260
  • ISBN: 978-5-91292-172-8
  • DOI: 10.18334/9785912921728

    • Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=28811860

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    Please, cite as:

    Книга в каталоге РГБ: https://search.rsl.ru/ru/record/01008837854

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    Abstract:
    This monograph is dedicated to explanation of the theory of land marketing, systematization of the conceptual framework, development of methodology ofmarketing management of land resources. The authors have substantiated the content structure of land market, elaborated amulti-attributive modelof land as a commodity, developed approaches and tools of land marketing, demonstrated the process of formation of consumer demand on land plots. This article may be of interest and use for the professionals in the field of land and property relations, management of territorial development and also for a broad circle of readers.

    Keywords: land market, land marketing, residence market, land business marketing, recreational marketing, value of land as a commodity, land consumers, formation of the demand

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