Crisis benchmarking as an innovative tool for the management of the organization in conditions of external environment instability

Zozulya D.M.1, Smolyar Yu.V.1
1 Донской государственный технический университет, Russia

 Download PDF | Downloads: 23 | Citations: 5

Journal paper

Creative Economy (РИНЦ, ВАК)
опубликовать статью | оформить подписку

Volume 13, Number 3 (March 2019)

Citation:

Zozulya, D. M., & Smolyar, Y. V. (2019). Crisis benchmarking as an innovative tool for the management of the organization in conditions of external environment instability. Creative Economy, 13(3), 483-494. https://doi.org/10.18334/ce.13.3.39943

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=37242409
Cited: 5 by 24.01.2023

Abstract:
The work deals with the study of the art of benchmarking in crisis crisis management organization taking into account the effects of dynamic external environment. Actuality of work is determined by necessity of development of new and improvement of existing technologies of management of the organization in a rapidly changing and unstable external environment. In article we present the attempt of the analysis of approaches presented in the works of various scientists in order to determine the features of the crisis of benchmarking, advantages and mechanism for its implementation, as well as the main factors determining the success of this tool. Crisis benchmarking is considered as one of the marketing tools used in crisis management. The main differences between benchmarking, crisis benchmarking and competitive analysis are highlighted. Based on the analysis of different approaches we propose mechanism benchmarking of the crisis, containing the main stages and specific actions for its implementation.

Keywords: marketing, strategy, crisis management, crisis benchmarking, instability of the external environment

JEL-classification: M11, O32, M21

Похожие статьи:

   Strategic benchmarking for the creation and development of a youth innovation ecosystem: international experience (Хворостяная А.С.) Russian Journal of Innovation Economics. Num. 3 / 2022

  Evaluation of the internal and competitive environment of the organization within the framework of the functional-environmental approach of cooperation-network interactions using the benchmarking method (Новикова С.И.) Creative Economy. Num. 9 / 2019

References:

Ageeva D.R. (2007). Benchmarking kak instrument obespecheniya konkurentosposobnosti predpriyatiya [Benchmarking as a tool for ensuring the competitiveness of the enterprise]. Russian Journal of Entrepreneurship. 8 (10). 67-71. (in Russian).
Akimova E.A., Akimov A.A. (2007). Vse luchshee sebe. Benchmarking [All the best to yourself. Benchmarking]. Proceedings of the Penza State Pedagogical University named after V.G. Belinsky. (7). 30-33. (in Russian).
Brenčič M.M., Pfajfar G., Rašković M. (2012). Managing in a time of crisis: marketing, HRM and innovation Journal of Business and Industrial Marketing. 27 (6). 436-446.
Camp R.C. Best practice benchmarking: the path to excellenceGlobal Benchmarking Network Review. Retrieved February 05, 2019, from https://www.expertbase.org/a150-best-practice-benchmarking-the-path-to-excellence
Dattakumar R., Rajashekharaiah J. (2003). A review of literature on benchmarking Benchmarking: An International Journal. (10). 176-209.
Filyushina A.V. (2015). Innovatsionnye instrumenty antikrizisnogo regulirovaniya [Innovative tools of crisis management]. Innovatsionnyy menedzhment. (4). 71-80. (in Russian).
Kyro P. (2003). Revising the concept and forms of benchmarking Benchmarking: An International Journal. (3). 210-225.
Lyubanova T.P., Zozulya D.M., Scherba L.M., Oleynikova Yu.A. (2017). Problemy razvitiya rynochnoy ideologii personala rossiyskikh promyshlennyh predpriyatiy v svete formirovaniya tsifrovoy ekonomiki i «umnogo» obschestva [Problems of market ideology formation of the Russian industrial enterprises personnel in the context of digital economy and knowledge society creation]. Journal of Economy and Entrepreneurship. (9-1(86)). 847-853. (in Russian).
Medrano N., Olarte-Pascual C. (2016). The effects of the crisis on marketing innovation: An application for Spain Journal of Business. (31). 404-417.
Sahin S., Ulubeyli S., Kazaza A. (2015). Innovative crisis management in construction: approaches and the process Procedia – Social and Behavioral Sciences. (195). 2298-2305.
Salem M.S.M. (2013). A Review of Benchmarking Implementation Problems: The Case of UAE Industrial Companies Journal of International Management Studies. 8 (2). 134-153.
Zozulya D.M. (2010). Formirovanie mekhanizma ustoychivogo razvitiya ekonomiki predpriyatiy na osnove inzhenernogo marketinga [The formation mechanism of sustainable development of the economy of enterprises on the basis of the engineering marketing] Rostov-on-Don. (in Russian).
Zozulya D.M. (2018). Tsifrovizatsiya rossiyskoy ekonomiki i Industriya 4.0: vyzovy i perspektivy [Digitalization of the Russian economy and industry 4.0: challenges and prospects]. Russian Journal of Innovation Economics. 8 (1). 1-14. (in Russian).
Zozulya D.M., Freint S.A. (2017). Analytical study of anti-crisis marketing strategies applied by Russian and foreign companies under conditions of economic instability Экономика и предпринимательство. (1(78)). 541-545.

Смотрите также:

   Application of Benchmarking in Provision of Economic Efficiency of Industrial Enterprise Labor Resources Utilization (Язенков Е.И.) Creative Economy. Num. 7 / 2012

   Bench-marketing as effective administration tool for managing subject of recreation sphere (Туменова С.А.) Creative Economy. Num. 1 / 2011

   Benchmarking in the modern management system (Курина Т.Н.) Creative Economy. Num. 3 / 2022

   Usage of bench marketing technologies for assessment of innovative target program for social and economic development of the region (Максимова И.В.) Creative Economy. Num. 4 / 2011

   Benchmarking in improving the competitiveness of regional innovation strategies (Терешкина Н.Е.) Creative Economy. Num. 12 / 2020

Страница обновлена: 17.03.2025 в 08:50:52