Communication strategies of the leading Russian high schools

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Journal paper

Creative Economy ^{(РИНЦ, ВАК)}
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Volume 10, Number 7 (July 2016)

Citation:

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=26382933
Cited: 5 by 31.03.2023

Abstract:
This work may be interesting to researchers and experts in the digital field as well as to developers of marketing and competitiveness of high schools. Within the implementation of the “Project 5-100” aimed at increasing Russian high schools competitiveness, the issues of updating the marketing strategy in foreign markets arise. The author analyzes the position of the RFUR’s competitors, classic universities from different regions of the world, in order to develop suggestions for improvement of the rates of Russian high schools in international ratings.

Keywords: high school, communications, social networks, website, digital strategy, RFUR, classic university, international marketing

JEL-classification: I23, I25, M31

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