The current geopolitical situation and the development of diplomatic relations between Russia and China are favorable grounds for cooperation between these countries in the field of tourism. Statistics on arrivals of Chinese tourists to Russia since 2014 confirm the thesis about the increasing demand of Chinese residents for a Russian tourist product. In this situation, there is a need to expand the offers on the inbound tourism market for this category of tourists, including through the use of the tourist potential of the regions of the Russian Federation. The article summarizes the common requests of Chinese tourists and provides their behavioral characteristics. The authors provide a detailed examination of a specific segment — Chinese students studying at higher education institutions in the Russian Federation. According to the authors, this category of tourists needs an adapted tourism product that takes into account their ethnopsychological, linguistic, and consumer preferences. The article describes the experience of creating and implementing such a product in the Lipetsk region, which has the necessary tourism and recreational potential and is home to universities that train Chinese students. The authors conclude that it is necessary to promote the Russian regional tourism product, using a mechanism to adapt it to a specific segment of the inbound flow from China.