The article presents the results of a study of the value proposition of an employer in a private general education institution. The authors conducted a survey of employees using Spector’s methodology to assess satisfaction with various aspects of the work process in the organization, including remuneration, relationships with management and colleagues, corporate benefits, professional development, promotion, and working conditions. Based on the study, indicators of employee satisfaction and loyalty were identified, and conclusions regarding the significance of these indicators were drawn. Employee loyalty was analysed in relation to different age categories of staff, which makes it possible to identify the most critical groups of employees and outline measures for further work. The authors have developed the employer’s external and internal value proposition and established the alignment between the organization’s values and the personal guidelines of its employees. Further stages of monitoring the value proposition are outlined.