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<journal-id journal-id-type="publisher-id">Russian Journal of Housing Research</journal-id>
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<journal-title xml:lang="en">Russian Journal of Housing Research</journal-title>
<trans-title-group xml:lang="ru">
<trans-title>Жилищные стратегии</trans-title>
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<issn publication-format="print">2410-1621</issn>
<issn publication-format="electronic">2412-9089</issn>
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<publisher-name xml:lang="en">BIBLIO-GLOBUS Publishing House</publisher-name>
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<article-id pub-id-type="publisher-id">127024</article-id>
<article-id pub-id-type="doi">10.18334/zhs.13.4.127024</article-id>
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<title-group>
<article-title xml:lang="en">Improving the methodology for analyzing the competitiveness of real estate developers in the sustainable development of urban and suburban areas</article-title>
<trans-title-group xml:lang="ru">
<trans-title>Совершенствование методики анализа конкурентоспособности девелоперских компаний при устойчивом развитии городских и пригородных территорий</trans-title>
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<pub-date date-type="pub" iso-8601-date="2026-12-24" publication-format="print">
<day>24</day>
<month>12</month>
<year>2026</year>
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<volume>13</volume>
<issue>4</issue>
<issue-title xml:lang="en">VOL 13, NO4 (2026)</issue-title>
<issue-title xml:lang="ru">ТОМ 13, №4 (2026)</issue-title>
<fpage></fpage>
<lpage></lpage>
<history>
<date date-type="received" iso-8601-date="2026-09-25">
<day>25</day>
<month>09</month>
<year>2026</year>
</date>
<date date-type="accepted" iso-8601-date="2026-10-28">
<day>28</day>
<month>10</month>
<year>2026</year>
</date>
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<copyright-statement xml:lang="en">Copyright ©; 2026, Khirevich S.A.</copyright-statement>
<copyright-statement xml:lang="ru">Copyright ©; 2026, Хиревич С.А.</copyright-statement>
<copyright-year>2026</copyright-year>
<copyright-holder xml:lang="en">Khirevich S.A.</copyright-holder>
<copyright-holder xml:lang="ru">Хиревич С.А.</copyright-holder>
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<self-uri xlink:href="https://1economic.ru/lib/127024">https://1economic.ru/lib/127024</self-uri>
<abstract xml:lang="en"><p>The article substantiates the need to move from static financial and economic approaches to assessing the competitiveness of real estate developers to an integrated three-vector model that takes into account the economic, environmental and social components of sustainable development.

The article provides an improved methodology, the key feature of which is the introduction of the concept of adaptive potential of a real estate developer and the use of variable weighting coefficients adjusted depending on the location (city center, suburb, and integrated territorial development area), the stage of the territory&apos;s life cycle and the time horizon of assessment. 

An evaluation algorithm is developed. It includes five stages: contextualization, diagnosis, integrated assessment, positioning, and making recommendations. Taking into account dynamic weighting factors, the article proposes a formula for calculating the general competitiveness index of sustainable development. The methodology allows modeling various scenarios and ensuring a long-term balance between economic efficiency, environmental responsibility and social justice in the development of urbanized territories.</p>
</abstract>
<trans-abstract xml:lang="ru"><p>В статье обоснована необходимость перехода от статичных финансово-экономических подходов к оценке конкурентоспособности девелоперских компаний к интегральной трехвекторной модели, учитывающей экономический, экологический и социальный компоненты устойчивого развития. Предложена усовершенствованная методика, ключевой особенностью которой является введение понятия «адаптационный потенциал девелоперской компании» и использование вариативных весовых коэффициентов, настраиваемых в зависимости от локации (центр города, пригород, зона КРТ), стадии жизненного цикла территории и временного горизонта оценки. Разработан алгоритм оценки, включающий пять этапов: контекстуализацию, диагностику, интегральную оценку, позиционирование и выработку рекомендаций. Предложена формула расчета общего индекса конкурентоспособности устойчивого развития (ИКУР), учитывающая динамические весовые коэффициенты. Методика позволяет моделировать различные сценарии и обеспечивать долгосрочный баланс между экономической эффективностью, экологической ответственностью и социальной справедливостью при развитии урбанизированных территорий.</p>
</trans-abstract>
<kwd-group xml:lang="en">
<kwd>competitiveness</kwd>
<kwd>real estate developer</kwd>
<kwd>sustainable development</kwd>
<kwd>adaptive potential</kwd>
<kwd>integrated assessment</kwd></kwd-group><kwd-group xml:lang="ru">
<kwd>конкурентоспособность</kwd>
<kwd>девелоперские компании</kwd>
<kwd>устойчивое развитие</kwd>
<kwd>адаптационный потенциал</kwd>
<kwd>интегральная оценка</kwd></kwd-group>
</article-meta>
</front>
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