Informatization in the Digital Economy Informatization in the Digital Economy Информатизация в цифровой экономике 2712-9306 BIBLIO-GLOBUS Publishing House 126295 10.18334/ide.7.2.126295 NGTWOQ Articles Статьи Research Article Managing the digitalization of an organization based on the concept of econometrics Управление цифровизацией организации на основе концепции эконотроники https://orcid.org/0000-0002-5513-50209980-741724822113400H-3358-2015 Popov Evgeny Vasilievich Попов Евгений Васильевич

Директор Центра социально-экономических исследований, д.э.н., д.ф.-м.н., профессор, член-корреспондент Российской академии наук, заслуженный деятель науки Российской Федерации

 epopov@mail.ru https://orcid.org/0000-0001-8770-05333281-643757223003728K-6556-2016 Chelak Igor Pavlovich Челак Игорь Павлович

Заместитель директора Центра социально-экономических исследований, к.э.н.

 chelak@mail.ru https://orcid.org/0009-0006-4298-3609 Shishkin Dmitrii Olegovich Шишкин Дмитрий Олегович

Аспирант

 dm-shishkin@yandex.ru Ural Institute of Management, branch of RANEPA Уральский институт управления – филиал Российской академии народного хозяйства и государственной службы при Президенте Российской Федерации 30 06 2026 7 2 VOL 7, NO2 (2026) ТОМ 7, №2 (2026) 10 04 2026 23 06 2026 Copyright ©; 2026, Popov E.V., Chelak I.P., Shishkin D.O. Copyright ©; 2026, Попов Е.В., Челак И.П., Шишкин Д.О. 2026 Popov E.V., Chelak I.P., Shishkin D.O. Попов Е.В., Челак И.П., Шишкин Д.О. https://1economic.ru/lib/126295

The relevance of developing management systems for the digitalization of organizations is due to both insufficient theoretical study of management paradigms in a digital society and the need to develop applied digital management tools. The article aims to develop principles and methods for managing the digitalization of an organization based on the concept of econometrics. The concept of econometrics precisely describes the dynamics of the development of institutions of interaction between economic agents and society through digital technologies. The article develops the principles of econometric management of an organization's digitalization, including the principles of management: rules for building institutions that describe the specification of resource use; hierarchy of functional content of established norms; transaction costs for the use of institutions; and development of institutional support. The article proposes the methods of econometric management of an organization's digitalization, consisting of the following methods: developing adaptive strategies; forming data-driven strategies; using digital platforms and integrating digital systems; automating routine operations; systematizing resource management; and using predictive analytics with appropriate institutional support.

Актуальность разработки систем управления цифровизацией организаций обусловлена как недостаточной теоретической проработкой управленческих парадигм в условиях цифрового общества, так и необходимостью формирования прикладных инструментов цифрового менеджмента. Целью настоящего исследования является разработка принципов и методов управления цифровизацией организации на основе концепции эконотроники. Концепция эконотроники именно описывает динамику развития институтов взаимодействия между экономическими агентами и обществом посредством цифровых технологий. В результате проведенного исследования разработаны принципы эконотронного управления цифровизацией организации, включающие принципы управления: правилами построения институтов, описывающих спецификацию использования ресурсов; иерархией функционального наполнения устоявшихся норм; трансакционными издержками по применению институтов; развитием институционального обеспечения. Предложены методы эконотронного управления цифровизацией организации, состоящие из методов: разработки адаптивных стратегий; формирования стратегий, движимых данными; использования цифровых платформ и интеграции цифровых систем; автоматизации рутинных операций, систематизации управления ресурсами и использования предиктивной аналитики с соответствующими институциональными обеспечениями.

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