Journal of Central Asia Economy Journal of Central Asia Economy Экономика Центральной Азии 2542-0607 BIBLIO-GLOBUS Publishing House 124912 10.18334/asia.10.1.124912 CBOJQR Articles Статьи Research Article Importance of Chinese Tourism Market for Sustainable Tourism Development of Azerbaijan Importance of Chinese Tourism Market for Sustainable Tourism Development of Azerbaijan https://orcid.org/0000-0001-7537-5833 Orujov Polad Shamistan Оруджев Полад Шамистанович

Координатор кафедры экономики и менеджмента

 polad.orujov@khazar.org https://orcid.org/0000-0002-0516-9468 Huseynova Sara Mubariz Гусейнова Сара Мубаризовна

Преподаватель кафедры экономики и менеджмента, кандидат экономических наук

 huseynova.sara@khazar.org https://orcid.org/0009-0004-1017-0510 Charkasov Mahammad Valad Черкесов Мухаммад Валадович

Заместитель декана факультета экономики и менеджмента, кандидат экономических наук

 mcharkasov@khazar.org Khazar University Университет Хазар 31 03 2026 10 1 VOL 10, NO1 (2026) ТОМ 10, №1 (2026) 117 146 10 02 2026 22 03 2026 Copyright ©; 2026, Orudzhev P.Sh., Guseynova S.M., Cherkesov M.V. Copyright ©; 2026, Оруджев П.Ш., Гусейнова С.М., Черкесов М.В. 2026 Orudzhev P.Sh., Guseynova S.M., Cherkesov M.V. Оруджев П.Ш., Гусейнова С.М., Черкесов М.В. https://1economic.ru/lib/124912

Fusion of geopolitical connectivity and economic integration offers Azerbaijan a unique opportunity to transform its potentially advantageous geographic position into sustainable tourism growth, especially by further amplifying its “China-ready” offerings and cross-border mobility. At the same time, China, currently the world's largest source of outbound tourism, is emerging as a key trading partner for Azerbaijan, and tourist flows from China could significantly impact Azerbaijan's tourism landscape in the coming years. This study analyzes recent trends in China–Azerbaijan tourism relations, its perspectives and forecasts future bilateral dynamics. A multiple regression analysis based on Chinese tourism data for 2005–2024 reveals that of the variables examined—the number of travel agencies, foreign tourists, and international arrivals—the number of travel agencies makes the largest and most significant contribution to foreign exchange earnings from tourism. The results also show that the availability of employment infrastructure and accommodation facilities in Azerbaijan makes a significant contribution to increasing tourism revenues.

Сочетание геополитической взаимосвязи и экономической интеграции предоставляет Азербайджану уникальную возможность преобразовать свое географическое преимущество в устойчивый рост туризма, особенно за счет дальнейшего расширения своих предложений, ориентированных на Китай, и трансграничной мобильности. В то же время Китай, в настоящее время крупнейший в мире источник выездного туризма, становится ключевым партнером, чьи потоки туристов могут существенно повлиять на туристический ландшафт Азербайджана в ближайшие годы. В данном исследовании анализируются последние тенденции в китайско-азербайджанских туристических отношениях и прогнозируется будущая двусторонняя динамика. Многофакторный регрессионный анализ, основанный на китайских данных о туризме за 2005–2024 годы, показывает, что из рассмотренных переменных — количество туристических агентств, иностранных туристов и международных прибытий — количество туристических агентств вносит наибольший и наиболее значительный вклад в валютные поступления от туризма. Результаты также показывают, что инфраструктура занятости и наличие жилья в Азербайджане существенно способствуют росту доходов от туризма.

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